由設計師 Egor Maraev 創作嘅 Tinkoff Investment 廣告影片係備受推崇嘅 2022 A' Design Award 銅獎得獎作品，獲獎類別為電影設計。

銅電影· 2022

Tinkoff Investment 廣告影片

由 Egor Maraev

客戶: Blaster Studio

電影類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #122056 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Tinkoff Investment 廣告影片

Book Text: Tinkoff Investment係一條為銀行投資服務製作嘅三十秒廣告影片。片中以喬治·華盛頓作為主角登場,佢坐喺梳化度食緊薄餅,顯得疲憊又懶散,象徵住金錢。呢個不尋常嘅形象帶出咗核心主題——金錢應該保持良好狀態,並要俾佢運作生財。動畫製作揉合咗賽璐珞動畫同剪紙動畫嘅技法,再配合數碼合成技術完成。呢條片曾經廣泛作為網上影片播放前嘅前貼片廣告播出,取得咗好高嘅轉化率。

榮譽認可

關於A' Design Award 銅獎

Tinkoff Investment 廣告影片是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Tinkoff Investment 廣告影片將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Tinkoff Investment 廣告影片出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
尺寸同包裝: 30 seconds duration
標籤: video, 2d animation, animation, character, advertising video
生產技術: Cel animation, cutout animation, Adobe After Effects compositing
靈感: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
項目時長: Project started and ended in September 2020, it was targeted to russian internet audience.
操作流程: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
團隊成員: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin