Wen Liu, HenHong Yang and Weijie Kang 嘅作品 Lidugaoliang Baijiu 酒精飲品包裝

由設計師 Wen Liu, HenHong Yang and Weijie Kang 創作嘅 Lidugaoliang Baijiu 酒精飲品包裝係備受推崇嘅 2021 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2021

Lidugaoliang Baijiu 酒精飲品包裝

由 Wen Liu, HenHong Yang and Weijie Kang

客戶: Jiangxi Lidu Liquor Industry Co.ltd

包裝類別嘅 A' Design Award 銅獎得獎者

18,877

經驗證嘅獲獎者

驗證設計 #119501 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Lidugaoliang Baijiu 酒精飲品包裝

利度高粱白酒係一款中國蒸餾酒嘅包裝設計。酒瓶造型線條圓滑流暢，並以高粱元素作浮雕裝飾。圓形瓶蓋同外盒上嘅圓形圖案，靈感源自元代瓷器——呢個時期正是此酒開始釀造嘅年代。傾斜嘅標籤採用皮革製作，外盒則結合皮革同金屬物料，透過旋轉圓形轉盤即可開啟。綠色色調經過加深處理，以配合高端產品嘅定位。包裝尺寸為闊120毫米、深120毫米、高330毫米。

榮譽認可

關於A' Design Award 銅獎

Lidugaoliang Baijiu 酒精飲品包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Lidugaoliang Baijiu 酒精飲品包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Lidugaoliang Baijiu 酒精飲品包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Lidugaoliang Baijiu's brewing techniques began in the Yuan Dynasty, is the earliest, longest span of time and the richest large-scale ancient shochu workshop site in China, and it is still in use today. This baijiu has the characteristics of "clear color, sweet,mellow bouquet, and long aftertaste". These elements are extracted and designed in combination with the brand concept. The whole design is round and smooth, which highlights the long sense of time in the process of brewing liquor.
尺寸同包裝: Width 120mm* Depth 120mm* Height 330mm
標籤: Lidugaoliang,Yuan porcelain, Baijiu, High-end, Lidu
生產技術: The overall bottle adopts smoothly curved shape and embossed with sorghum elements. It resembles a round bottle cap and a ring of decorating firing porcelain in the Yuan Dynasty, with a leather oblique label and an outer box combining leather and metal. It has a special rotating opening method. Designers also consider a business advanced design that upgrades the brand image in an all-round way.
設計挑戰: The leather and metal materials needed for the product, as well as the upgrade in color, these elements lead to a result that the sample may not reach the level of initial imagination after first production, and more understanding and analyse is needed in the control of the brand image.
研究: The design of Lidugaoliang upgraded the brand image and extracted elements from the original brand image. Also by combining with the brand concept to reshape, Lidugaoliang has come to the fore in the baijiu industry and has a new lease of life.
靈感: The lid of Lidugaoliang Baijiu and the circle on the outer box are designed based on the prototype of Yuan Dynasty porcelain. The history of Lidu Baijiu began in the Yuan Dynasty, so the circular turntable on the box was designed into a special opening method, which turned the image of a long time span into a physical design.
項目時長: 2019.08-Now Shenzhen, China
操作流程: The colors, materials and decoration for the label and packaging of "Lidugaoliang" have changed from grass green to high-end business green, including the outer box packaging, the leather material on the bottle label, the metal tag and the golden decorating firing process, and a smoother arc design in shape. These advanced designs have not only update the brand image of this recognized quality product, but also highlights the limited edition positioning of this baijiu, which is widely appreciated.
團隊成員: Designer: Wen Liu
Designer: Heng Hong Yang
Designer: Weijie Kang