Maria Stylianaki 嘅作品 4Vita Herbs 草本飲品包裝設計

由設計師 Maria Stylianaki 創作嘅 4Vita Herbs 草本飲品包裝設計係備受推崇嘅 2021 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2021

4Vita Herbs 草本飲品包裝設計

由 Maria Stylianaki

客戶: Deep Blue Design

包裝類別嘅 A' Design Award 銅獎得獎者

11,743

經驗證嘅獲獎者

驗證設計 #119262 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 4Vita Herbs 草本飲品包裝設計

4Vita Herbs係一款用嚟沖泡飲品嘅草本系列包裝設計。每個包裝上都印有一幅圖畫,而和諧嘅色彩配搭將呢啲圖畫連結埋一齊,形成整個系列統一嘅視覺識別。明亮嘅色調靈感嚟自草本田野嘅顏色,同同類產品常見嘅低調色系有所唔同。描述性文字被放置喺包裝正面而唔係背面,等消費者可以快速閱讀到產品嘅好處同主要資訊。包裝採用塑膠自立袋(doy pack),配備拉鏈設計,確保草本喺首次開封後仍然保持新鮮。

榮譽認可

關於A' Design Award 銅獎

4Vita Herbs 草本飲品包裝設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計4Vita Herbs 草本飲品包裝設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。4Vita Herbs 草本飲品包裝設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
尺寸同包裝: The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.
標籤: 4vitaherbs, packagingdesign, branding, packaging, healthybeverage
生產技術: This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
設計挑戰: The most complicated part was to understand the differences and benefits of all herbs.
研究: Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
靈感: A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
項目時長: The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
操作流程: The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
團隊成員: Designer: Maria Stylianaki
Photography: Pantelis Mathioudakis
圖片來源: Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.