由設計師 Bruno Cintra 創作嘅 Moose Piss 宣傳動畫係備受推崇嘅 2021 A' Design Award 金獎得獎作品，獲獎類別為電影設計。

金電影· 2021

Moose Piss 宣傳動畫

由 Bruno Cintra

客戶: Hermoso Compadre

電影類別嘅 A' Design Award 金獎得獎者

70,376

經驗證嘅獲獎者

驗證設計 #119093 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Moose Piss 宣傳動畫

Moose Piss係一段宣傳動畫，係啤酒推出宣傳活動嘅主要部分。呢段動畫長40秒，以每秒12格製作，並以4K解像度輸出。製作上將手繪同插畫及數碼繪畫結合，再用圖像軟件進行合成同聲音剪輯。動畫選用咗玩世不恭、幽默風趣嘅風格，以配合啤酒品牌嘅個性。自然元素經過重新設計，構建出一個超現實嘅世界。呢段動畫係為網上影片同社交媒體平台而製作。

榮譽認可

關於A' Design Award 金獎

Moose Piss 宣傳動畫是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Moose Piss 宣傳動畫將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Moose Piss 宣傳動畫激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This project was created to be the main part of the beer launch campaign.
I used manual drawing techniques, combined with illustration and digital painting. In addition, 3 software were used to assist in the composition.
尺寸同包裝: A digital animation, meant to run on YouTube, Vimeo, Facebook and Instagram. It is 40 seconds long, with a frame rate of 12 frames/second. The resolution is 4k.
標籤: Beer, Animation, Illustration, design, modern.
生產技術: Manual draw and graphic software like Photoshop, After Affects and Audition.
設計挑戰: Choose a style that matches the product's proposal.
研究: I researched how the target audience would react to an animation like this, turning points and impact for the brand. As insights, I realized that the public likes to try products with bold communication, which reinforced the desired concept.
靈感: I looked for an irreverent style that matched the beer brand. A modern and humorous illustration, to make a perfect combination with beer. In addition, I was also inspired by natural elements, and restyled them to create a "surreal world" for the animation.
項目時長: 2 months.
操作流程: it is supposed to run on several players, and you can find the key points in seconds 04 ', 10', 20 ', 26' and 30'.
專利: No patents.
團隊成員: Bruno Cintra
圖片來源: No copyrights.