H900 風筒包裝

由 Xiaomi

客戶: Xiaomi

包裝類別嘅 A' Design Award 銀獎得獎者

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驗證設計 #118672 嘅獲獎狀態

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設計

關於 H900 風筒包裝

H900係為一款風筒而設計嘅包裝。包裝設計靈感嚟自產品內部嘅高速摩打、葉輪同風道。將複雜嘅內部電路同風道轉化成外表面上精細嘅線條圖案。運用壓紋同激光燙金技術印製呢啲圖案，配合彩色薄膜，令表面喺唔同觀賞角度下呈現唔同嘅色彩光澤。而壓紋線條亦可以用手觸摸得到。包裝盒闊280毫米、深102毫米、高320毫米。

榮譽認可

關於A' Design Award 銀獎

H900 風筒包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計H900 風筒包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。H900 風筒包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The packaging design transfers complex internal circuits into exquisite patterns and uses embossing stamping printing revealing the rich colors.
尺寸同包裝: Width280mm x Depth102mm x Height320mm
標籤: hire dyer, packaging, stamping, black, white
生產技術: In the printing process, the embossed hot stamping laser process is used on the packaging surface, highlighting its low-key and simple industrial design and powerful performance. At the same time, the combination of embossing and different imaginary color films allows the packaging to see rich and different color gloss at different angles, and customers can touch the texture of the embossed lines when they hold it in their hands.
設計挑戰: There are many hair-dyer products on the market. The new product needs to attract customer attention. The challenge is to create a new look for the high-end product line.
研究: Mi Ionic Hair Dryer H900, equipped with a powerful digital motor of 106,000 rpm and 13 impellers producing an ultra high speed of 60m/s, can greatly reduce air pressure loss and take away moisture by the super speed airflow instead of generating high temperature. By a fast frequency of 50 times per second of intelligent temperature control, the real-time temperature adjustment can effectively help to avoid heat damage to your hair.
靈感: The packaging design is inspired by the high-performance motor, impeller, and air duct design inside the product. This product has a minimalist appearance design but has a not simple internal structure design such as a high-speed motor, unique heating wire technology, and so on. Therefore, design starts from the internal structure of the product, transforms its complex internal circuits and air ducts into exquisite pattern designs, and uses relatively artistic techniques to reorganize and design the fine lines to reproduce its internal structure.
項目時長: July 2020 Bejing and finished in November in Beijing, China.
操作流程: The packaging design transfers complex internal circuits into exquisite patterns and uses embossing stamping printing revealing the rich colors. With the help of the printing, the packaging presents a restrained luster, neat lines, and a futuristic illusion luster.
專利: Copyrights belong to Xiaomi, 2021
團隊成員: Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su, Dijing Wang
Packaging Structure Designer: Zhizhuang Song
圖片來源: Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #3:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Jiangpeng Su
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang