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Akbank T.A.S 嘅作品 Akbank ATM 自動櫃員機介面

由設計師 Akbank T.A.S 創作嘅 Akbank ATM 自動櫃員機介面 係備受推崇嘅 2021 A' Design Award 銀獎 得獎作品,獲獎類別為 介面、互動及用戶體驗設計。


銀介面· 2021

Akbank ATM 自動櫃員機介面

由 Akbank T.A.S

客戶: Akbank

介面 類別嘅 A' Design Award 銀獎 得獎者

42,235

色彩

設計

關於 Akbank ATM 自動櫃員機介面

Akbank ATM係一個為自動櫃員機而設嘅網頁介面。呢個介面顯示喺1024 x 768像素嘅螢幕上,並支援多種語言,包括英文、德文、俄文同法文。個人化嘅儀表板會根據用戶行為模式同財務決策模型嚟呈現內容。簡潔嘅版面同清晰嘅資訊幫助用戶跟隨每一個步驟。呢種類似流動裝置嘅手法運用咗大家熟悉嘅互動方式,令每次交易平均較之前快咗大約十秒。

榮譽認可

關於A' Design Award 銀獎

Akbank ATM 自動櫃員機介面是 A' Design Award 銀獎得主,這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品,展現出其設計師傑出的專業技能、才華與敏銳。預計Akbank ATM 自動櫃員機介面將成為一件出色的典範之作,兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明,造福並拓展藝術、科學、設計和技術的界限。Akbank ATM 自動櫃員機介面是一件令人羨慕的創作,它喚起渴望,帶來積極的情感,並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性
Automated-Teller-Machine experience is one of the pillars for the journey of Akbank of being the future of banking with seamless omnichannel experiences and taking digital transformation to the next level in all areas. It is aimed to be the preferred and recommended cash transaction center that everyone can use the mobile like experience with a smart personalized dashboard based on behavior patterns of users and offers based on their financial decision models.
尺寸同包裝
1024px X 768px screens within an Automated-Teller-Machine device
標籤
Banking, Personalized Experience, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
生產技術
The design was developed as web-based with multiple language options like English, German, Russian, French, etc.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: React.js, JavaScript, HTML5, CSS3, Java, Node.js
設計挑戰
While working away from the physical device and its environment, designing a digital experience within an actual environment is such a sophisticated challenge. Also, during the design process, another issue was ambiguous conditions of physical environments and their impact on users. The physical environments of Automated-Teller-Machines were visited to observe the routines of users and to understand better.
研究
With a human-centric approach, through a future-proof and mobile-like experience, it is aimed to support a broad range of user types and serve their needs. To achieve this, it was not only benefited from a wide range of research methods but also used data and user behavior patterns to drive design decisions. Moreover, several user testing sessions like A/B testing, usability testing, and accessibility testing were conducted to validate the hypothesizes during the prototyping period.
靈感
The starting question was "How to Design Automated-Teller-Machines in a revolutionary way?". Although the number of monthly usage of Akbank ATM is around 19 million, its experience was outdated and inefficient. While the cash-centric Automated-Teller-Machine experience is still relevant in Turkey, Akbank defines the future of their experience as an important touchpoint, by considering its evolution.
項目時長
The project's process started in March 2019, in Istanbul. The first release was in 2020. It is still an ongoing journey with design updates and user feedback.
操作流程
Akbank designed a new experience of Automated-Teller-Machines with the mission of being future proof and sought to leverage new and old technologies to pioneer future banking. Financial clarity is provided through simple and insightful designs using data and customer insights. With the new mobile-like approach, users feel more personal via familiar interactions, the smoother and self-sufficient experience. Also, the average length of transactions is less by approximately ten seconds.
專利
Copyrights belong to Akbank T.A.Ş, 2020.
團隊成員
Dilara Gül
Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team
圖片來源
Image #1: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #2: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #3: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #4: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #5: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Video Credits: Illustrator Akbank Design Studio, Akbank ATM, 2020

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