由設計師 Nicholas McMillan 創作嘅 Island Rain Spiked Sparkling Seltzer Packaging 係備受推崇嘅 2021 A' Design Award 銅獎 得獎作品，獲獎類別為 包裝設計。
銅包裝· 2021
Island Rain Spiked Sparkling Seltzer Packaging
客戶: Omaha Brewing Company
包裝 類別嘅 A' Design Award 銅獎 得獎者
經驗證嘅獲獎者
驗證設計 #112913 嘅獲獎狀態設計
關於 Island Rain Spiked Sparkling Seltzer Packaging
The brand and can designs for Omaha Brewing Company’s newest product, Island Rain, is inspired by island and beach-themed typography and subtly incorporates existing elements that can be easily distinguishable by those familiar to OBC, but not key to understanding the new spiked seltzer brand. The clean, crisp, white can is contrasted with splashes of color establishing a design language intended to target a younger consumer with easily identifiable flavors. Sold in an international market, Island Rain and Omaha Brewing Company look to positively impact the growing spiked seltzer market.
榮譽認可
關於A' Design Award 銅獎
Island Rain Spiked Sparkling Seltzer Packaging是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Island Rain Spiked Sparkling Seltzer Packaging將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Island Rain Spiked Sparkling Seltzer Packaging出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- The new logo is inspired by island and beach-themed typography while subtly incorporating elements that are easily distinguishable by those familiar with OBC, but not key to understanding the Island Rain brand.
A clean and crisp white can design compliments the logo and establishes a design language which will speak to a younger market, as well as, appeal to those who already enjoy Island Rain. Splashes of color allows for a consistent design with easily identifiable flavors. - 尺寸同包裝
- 12 FL OZ Aluminum
Can Height 413mm
Diameter 211mm - 標籤
- packaging, typography, clean, crisp, bright
- 生產技術
- The initial design was intended to be printed directly on substrate, instead the client decided to continue using shrink wrapped cans for the current production run.
- 設計挑戰
- The most difficult challenge was to create a new and unique design that fulfilled the request of the client while not alienating a dedicated community who was already invested in the brewery.
Furthermore, a priority of this initiative was to produce a design that would allow for the lowest production cost available. Producing an eye-catching design that had to solve many marketing problems with a limited color palette also proved to be a challenge. - 研究
- Research Objectives
To determine how to distinguish OBCs new sparkling spiked seltzer from their existing beer products while also creating a product that would compete in a crowded market.
Research Methodology
Review of current client product design and that of potential competitors was observed. As the primary designer of past designs, I had knowledge of the aesthetic which the client wanted to move away from.
Data Collection
Qualitative
Participants and Experiments
Test market groups were introduced to the new product line to receive feedback before final production. - 靈感
- Inspired by the crisp, refreshing taste and flavors of the low calorie refreshment brewed in S. Georgia, the design looked to distinguish Island Rain as a unique product line that would be sold to international markets.
- 項目時長
- The project started in October 2019 in Omaha, Georgia USA and concluded in January 2020. Island Rain is now being distributed to international markets arriving on shelves in Guatemala in September 2020.
- 操作流程
- Pop open a can and enjoy the beverage that is Island Rain.
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