由設計師 Huashuang Liu and Jingzhang Xiao 創作嘅 Dream of the Blue M6 Plus 白酒包裝 係備受推崇嘅 2021 A' Design Award 銀獎 得獎作品，獲獎類別為 包裝設計。
銀包裝· 2021
Dream of the Blue M6 Plus 白酒包裝
由 Huashuang Liu and Jingzhang Xiao
客戶: Jiangsu Yanghe Distillery Co., Ltd
包裝 類別嘅 A' Design Award 銀獎 得獎者
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經驗證嘅獲獎者
驗證設計 #110718 嘅獲獎狀態設計
關於 Dream of the Blue M6 Plus 白酒包裝
夢之藍M6 Plus採用奢華設計，體現現代美學。藍色瓶身，金色標籤，滴水裝飾，低調奢華，帶出國際品味。需要“Dream Drop”作為創意的原點，以水滴瓶和水晶蓋作為造型符號。結構自然，從上到下過渡平滑。隨著技術的創新和材質的更高檔質感，品質也得到了很大的提升。此設計集造型、色彩、工藝和人體工學功能於一體。
榮譽認可
關於A' Design Award 銀獎
Dream of the Blue M6 Plus 白酒包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Dream of the Blue M6 Plus 白酒包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Dream of the Blue M6 Plus 白酒包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Dream of the Blue M6 Plus has become a representative image of Chinese Baijiu. With the growth of consumption and economic globalization, the design of this Baijiu seeks to breakthroughs a traditional style of Chinese Baijiu. The concept of it is about high-end, valuable, stylish, and practical. The design transfers the idea of the product has a good Baijiu body with a large volume through developing a technological design and aesthetic side.
- 尺寸同包裝
- Bottle:103 mm x 103 mm x 307.3 mm
Box:154 mm x 118 mm x 345 mm - 標籤
- crafts, Baijiu, spirit, packaging, art
- 生產技術
- 1.Cover: The general structure adopts a implosion anti-counterfeiting system; and top of the cover is peacock blue, which also adopts electroplating、gold stamping and tracing technology. The neck of cover is a combination process of electroplating、screen printing and gloss oil.
2. Bottle: Increased capacity compared the old one. It also adopts blue and gold as the design of color matching. For spraying technology, the original translucent blue upgrade to opaque matte pearl blue.
3.Box: The paper adopts a holographic anti-counterfeiting technology and platinum embossing technology, also combined with screen printing and embossing process; The fixing mode of the inside bottle changes to an anti-sliding bottom slot and ribbon fixation on the top of bottle. - 設計挑戰
- Focusing on high-end, valuable, stylish, and practical features, this product has been achieved several breakthroughs, such as image design、intelligent anti-counterfeiting, application of new structures and processes, and quality improvement. From "Yanghe Blue, Dream Drops, high-end quality, 550ml unique capacity, intelligent anti-counterfeiting, new patented technology" and other aspects, support the brand to create product uniqueness and differentiation.
- 研究
- This product meets people's needs for more refined and high-end daily necessities, also M6 Plus has become a partner of China's aerospace industry. It helps the development of aerospace and serves the society by holding several public welfare activities. Consumers' recognition of product quality, brand, packaging and other aspects, combined with Yanghe's continuous development, bring about the sustainable development of products.
- 靈感
- The main color of the product is blue, which continues the unique "blue culture" of Yanghe. The gold matching design is the finishing touch, creating a rich visual hierarchy. The bottle shape continues to follow the original creative concept of "Dream Drop". The structure is very beautiful and the transition is smooth from top to bottom. The design integrates modeling, color, craftsmanship, and ergonomic function, also focusing on the user's experience, the overall visual effect.
- 項目時長
- The project started in Novermber 2018 in Nanjing,Jiangsu and finished in November 2019, Nanjing, Jiangsu.
- 操作流程
- This product combines intelligent anti-counterfeiting, strengthened layer by layer from outside to inside. Adopting four-in-one anti-counterfeiting Baijiu box and anti-counterfeiting cover, which are the most advanced technology in the industry. It can achieve a stronger blow to counterfeit production and sales from the front end, safeguard brand rights and interests, and make users more assured. At the same time, the high-end appearance and deep connotation of M6 Plus expresses customer's status and taste.
- 團隊成員
- Designer: Huashuang Liu
Designer: Xueqian Zhang
Designer: Jingzhang Xiao - 圖片來源
- Image #1: Photographer Huashuang Liu, Dream of the Blue M6+, 2020.
Image #1: Illustrator Xueqian Zhang, Dream of the Blue M6+, 2020.
Image #1: Creator Jingzhang Xiao, Dream of the Blue M6+, 2020.
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