Guangzhou Cheung Ying Design Co., Ltd. 嘅作品 Cilly 飲料罐包裝

由設計師 Guangzhou Cheung Ying Design Co., Ltd. 創作嘅 Cilly 飲料罐包裝係備受推崇嘅 2021 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2021

Cilly 飲料罐包裝

由 Guangzhou Cheung Ying Design Co., Ltd.

客戶: Guangzhou Cheung Ying Design Co., Ltd.

包裝類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #110699 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Cilly 飲料罐包裝

Cilly係一款針對年輕消費者嘅刺梨汁包裝設計。呢款果汁旨在用餐期間清新味蕾,同時提供健康有營養嘅選擇。容器係一個容量為245毫升嘅鋁罐,罐身長65毫米、闊65毫米、高95毫米。圖案設計將塗鴉風格同波普藝術相結合,品牌名稱置於一個抽象嘅果汁飛濺效果之中。鮮明對比嘅色彩令呢個罐裝設計散發出年輕時尚嘅氣息。

榮譽認可

關於A' Design Award 銅獎

Cilly 飲料罐包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Cilly 飲料罐包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Cilly 飲料罐包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: PANG GELIA Catering Management Co., Ltd and Guizhou NATURALLY Food Technology Group have jointly developed a rosa roxburghii juice exclusively intended for young people which is called Cilly and fills the vacancy in the beverage market for young people to cleanse the palate when dining while staying healthy and nutritious.
尺寸同包裝: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
標籤: Rosa Roxburghii Juice,Young Brand,Beverage Packaging
生產技術: The design material is made of aluminum can.
設計挑戰: The main screen design of the can was initially inconsistent with the design style, and therefore did not achieve the expected effect. After many design changes, we have chosen the pop-art style to give the can a youthful and fashionable visuals, which better suits the visual aesthetics of the current generation of young people.
研究: Since the product aims to fill the gap in the beverage market for young people looking for a healthy and nutritious drink that helps cleanse the palate after eating a greasy meal, we have conducted in-depth research on the life style and preference of the targeted consumers – young people. The overall design is based on urban art and with graphics that embody interesting, casual, young, fashionable and positive elements applied, which are to attract the attention and emotional connection of young people.
靈感: The overall design is created from the perspective of trendy and play. The picture uses the graffiti form to immerse the brand Cilly in the rosa roxburghii juice creating the abstract dynamic effect of splashing the juice. Combined with the pop art that are currently trendy, the brand name is symbolized and upgraded. The high-brightness colors collide with each other producing new and unique visual tension and recognition, which emits a young and fashionable atmosphere.
項目時長: The project started in May 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
操作流程: The image design on the can reflects the status of youngsters, which is free, interesting, fashionable and full of passion. We hope that this design concept behind will arouse the emotional resonance of the youngsters, and thus stimulate their desire to buy the product.
團隊成員: Creative Director: Zhiji Dong
Designer: Lu Gu