Polin Kuyumciyan 嘅作品 Haci Bekir Halva 包裝

由設計師 Polin Kuyumciyan 創作嘅 Haci Bekir Halva 包裝係備受推崇嘅 2021 A' Design Award 鐵獎得獎作品，獲獎類別為包裝設計。

鐵包裝· 2021

Haci Bekir Halva 包裝

由 Polin Kuyumciyan

客戶: Haci Bekir

包裝類別嘅 A' Design Award 鐵獎得獎者

12,103

經驗證嘅獲獎者

驗證設計 #109346 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Haci Bekir Halva 包裝

Haci Bekir 是世界上最古老的品牌之一，擁有巨大的遺產。儘管品牌名稱自然而然地與質量和產品滿意度聯繫在一起，但這樣一個老品牌很難吸引新一代。隨著哈爾瓦在土耳其食品潮流中越來越受歡迎，該品牌希望從中受益並更新其哈爾瓦包裝。新設計的簡單但引人注目的圖案和顏色使 Haci Bekir 能夠擴大其影響力和品牌認知度。設計圖案和顏色的靈感均來自於三種halva成分和紋理。

榮譽認可

關於A' Design Award 鐵獎

Haci Bekir Halva 包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Haci Bekir Halva 包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Haci Bekir Halva 包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva.
尺寸同包裝: This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
標籤: packaging, box, design, patterns, food
生產技術: The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
設計挑戰: The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
研究: The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
靈感: The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
項目時長: The project started in December 2019 and finished in February 2020, in Istanbul.
操作流程: The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
圖片來源: Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.