由設計師 Xu Yao and Li Wei 創作嘅 Xi Lin Men 酒精飲品包裝係備受推崇嘅 2021 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2021

Xi Lin Men 酒精飲品包裝

由 Xu Yao and Li Wei

客戶: Xi Lin Men

包裝類別嘅 A' Design Award 銅獎得獎者

12,930

經驗證嘅獲獎者

驗證設計 #107325 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Xi Lin Men 酒精飲品包裝

囍臨門係一款中國白酒嘅包裝設計,個名意味住「迎接幸福」。酒樽採用透明設計,令清澈嘅酒液一覽無遺。以大約45度角度觀察,樽底會浮現兩條首尾相接嘅魚形浮雕,令人聯想起陰陽圖騰。設計運用咗磨砂工藝,令魚形浮雕更具立體層次感,而魚額頭上嘅紅點則以熱轉印技術印製而成。樽蓋設計仿照竹節形態,象徵穩步成長。樽身上窄下闊嘅造型,令倒酒更加方便順暢。

榮譽認可

關於A' Design Award 銅獎

Xi Lin Men 酒精飲品包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Xi Lin Men 酒精飲品包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Xi Lin Men 酒精飲品包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: A message about "happiness" was delivered in this product.
The bottle is transparent so that limpid liquid can be seen clearly. When people overlook the work from an angle of 45 degrees, they can see the relief of two Yin-Yang fish in the bottom which are staying head to tail from the wine. The red dot on the forehead of fish means "lucky strike" for Chinese. The bottle cap looks like bamboo, which means "keep rising steadily" so as to express a wish of people to forge ahead.
尺寸同包裝: Width 150mm x Depth 150mm x Height 290mm.
標籤: Alcohol, Package, Chinese, Chinese spirit, China, Beverage
生產技術: We wanted to make the work more different from other products on the market today, so we used "simplicity" as our main design style. On the fish relief, frosting technique was used to make the work look more stereoscopic. The red dots on forehead of fish were made by thermal transfer printing technology.
設計挑戰: From a technical aspect, due to the limitation of technology, it is hard to make sculpture on a vertical surface of bottom of a bottle. It took us quite a long time to search for good technology to complete the work. So it is rare to see any products like ours in market today.
研究: The two designers read lots of literature to research about what represents the most the culture of "happiness" in China. They chose Chinese Dragon at first. But then they decided to choose fish instead of Chinese Dragon since fish is more common for people and more closed to real life. It could also perfectly deliver a clear message of luck and hope as well as the desire of freedom. That was what designers wanted to show: like people's respect to nature since Chinese believes in animism, and they always believe that nature will show them good signs, and bring good message to them.
靈感: The culture of "happiness" accounts for a large proportion in the daily life of Chinese people. This work is called "Xi Lin Men", means "Approaching Happiness" in English. Therefore, we were inspired by elements related to "happiness" in our innovation and design like a pair of fish that means "happiness" and "rich", red color that means "good luck comes at once", and bamboo that means "keep rising steadily" etc. We would like to bring good hope and luck to people through the work.
項目時長: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
操作流程: Firstly, the bottle shape with a narrow top and wide bottom is easier to hold when pouring Chinese spirit.
Secondly, Chinese like to drink Chinese spirit when holding banquets and parties. The elements on the work will fit more on happy occasions like wedding and celebration. And it is also more convenient for consumer to identify when choosing products.
Besides, the core image of two fish together means Chinese "Tai Chi" and "Yin Yang" culture, expressing a good quality of pursuing happiness and respecting nature in China, and bring good luck and wealth to Chinese.
團隊成員: Designer: Xu Yao
Art Director: Li Wei