Hsuan-Hui Lee 嘅作品 Transformers the Skin Test House 快閃店

由設計師 Hsuan-Hui Lee 創作嘅 Transformers the Skin Test House 快閃店係備受推崇嘅 2021 A' Design Award 鐵獎得獎作品，獲獎類別為室內空間及展覽設計。

鐵室內· 2021

Transformers the Skin Test House 快閃店

由 Hsuan-Hui Lee

客戶: Birkin Creative Integrated Marketing Service Limited

室內類別嘅 A' Design Award 鐵獎得獎者

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驗證設計 #107197 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Transformers the Skin Test House 快閃店

變形金剛測膚屋係一間為化妝品品牌而設計嘅快閃店。呢間店舖以貨櫃同鋼結構搭建而成，地板、天花同牆身則採用木材同環保物料製成。LED燈箱同展示櫃用嚟展示店內產品。呢啲組件可以喺十二個鐘頭內組裝完成，並可以按唔同數量組合，遇上落雨天氣仲可以加裝天篷。所有物料均可循環再用，呢間店舖已經喺公共場所嘅展覽活動中組裝同拆卸咗大約六十次。

榮譽認可

關於A' Design Award 鐵獎

Transformers the Skin Test House 快閃店是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Transformers the Skin Test House 快閃店將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Transformers the Skin Test House 快閃店因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
尺寸同包裝: Size of sole container: W1620 x H290 x D480 cm

The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times.
標籤: pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
生產技術: Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
設計挑戰: This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.

To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
研究: The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.

The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.

The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
靈感: This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.

This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
項目時長: Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
操作流程: The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.

In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:

1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance.
團隊成員: Birkin Creative Integrated Marketing
圖片來源: Birkin Creative Integrated Marketing