由設計師 Pufine Advertising Ltd.Co. 創作嘅 Have Fun Duck Gift Box 休閒食品 係備受推崇嘅 2020 A' Design Award 銀獎 得獎作品，獲獎類別為 包裝設計。
銀包裝· 2020
Have Fun Duck Gift Box 休閒食品
客戶: Zhou Hei Ya International Holdings Company Limited
包裝 類別嘅 A' Design Award 銀獎 得獎者
49,747
經驗證嘅獲獎者
驗證設計 #103180 嘅獲獎狀態設計
關於 Have Fun Duck Gift Box 休閒食品
“開心鴨”禮品盒是年輕人的專用禮品盒。受像素風格玩具，遊戲和電影的啟發，該設計以有趣而詳盡的插圖描繪了年輕人的“美食之都”。 IP圖像將被整合到城市的街道中，年輕人熱愛運動，音樂，嘻哈和其他娛樂活動。在品嚐美食的同時體驗有趣的體育遊戲，表達年輕，有趣和快樂的生活方式。
榮譽認可
關於A' Design Award 銀獎
Have Fun Duck Gift Box 休閒食品是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Have Fun Duck Gift Box 休閒食品將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Have Fun Duck Gift Box 休閒食品是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- The illustration of"Food City"is drawn with a unique"pixel"expression method,which is younger,more interesting,full of imagination,and produces a visual experience of traveling around the city.The outer box cover uses the English letter"K"as the main visual Symbols,intensify the process of enjoying food,and mean"keep"in English,which represents the maintenance of a positive and optimistic attitude to life;the establishment of very prominent and symbolic displays on the store display,which promotes the desire to buy the product;After sharing the product with others,it becomes a small game that can be participated by multiple people,forming an interesting interaction and communication.
- 尺寸同包裝
- Length220mm, width210mm, height220mm
- 標籤
- Gift box, packaging, food, pixel style, young, stylish, fun and unique
- 生產技術
- The packaging material is made of paper,which is conducive to natural degradation and recycling.Using pantone spot color printing and local UV process,the outer box and the inner box are all made of one-piece cutter,which is convenient for later transportation and assembly.
- 設計挑戰
- 1.The biggest challenge is to find the lifestyle that young people like through packaging design,to link with products,to establish interaction and communication, and to improve sales;2.improve the use value of packaging,do not let packaging become garbage"art".
- 研究
- Youth,fashion and fun are the research subjects of design.Through young,interesting scenes and lifestyles,with new,interesting,artistic forms of expression to show.Through the way of game interaction with consumers,spread;how to display in the store,so as to improve the desire to buy.Pay attention to environmental protection,so that the packaging can be used for a second time,reduce the waste rate of packaging,and improve the utilization value of packaging.
- 靈感
- The gift box is inspired by the creative form of"pixel"toys,games,and movies,creating a"food city"that belongs to young people.The brand IP image is incorporated into the corners of the city as an interesting seed.Music,hip-hop and other entertainment items are integrated with each other,while enjoying fun sports games and enjoying food,it is precisely to express a younger,fun and happy lifestyle.Happiness comes from every corner of life.
- 項目時長
- The project started in Wuhan,China in May 2019 and completed in Wuhan,China in October 2019.
- 操作流程
- Interesting gift box packaging can not only be used for gifts,but also form an effective dissemination,the product can stand out in the store, thus increasing sales.And after enjoying the food,the outer box can be used as a delicate storage box;The envelope can be used as a simple bookshelf to put books;Internal small box as a game prop,many times use.
- 團隊成員
- Designer: Duan Li
Designer: Gui Dani
Creative Director: Zhang Yanhui
Project Director: Xia Ling
Customer Service Director: Zhou Xiaoli
Animation Picture: Wang Kai
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