The Meaninghall Tea Ukupakisha Itiye ngu-Suzhou SoFeng Culture Media Co.,Ltd.

Umdwebo The Meaninghall Tea Ukupakisha Itiye ngu-Suzhou SoFeng Culture Media Co.,Ltd. ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2020

The Meaninghall Tea Ukupakisha Itiye

ngu Suzhou SoFeng Culture Media Co.,Ltd.

Iklayenti: Meaninghall

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#97594

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-The Meaninghall Tea Ukupakisha Itiye

I-Meaninghall Tea iwumklamo wokupakisha we-Biluochun green tea. I-Biluochun iyitiye eliluhlaza elikhiqizwa e-Luxiang, idolobhana eliseceleni kweChibi laseTai e-Suzhou, e-China. Ukupakisha kwenziwe ngephepha lobuciko elikhethekile elinesimo esimabalabala esikhumbuza izindonga ezindala ezimaphakathi nedolobha. Imidwebo yemigqa elula ihlanganisa amasimbuli entaba, ichibi kanye nehholo kube isithombe esisodwa sezwe. Ukushiselwa okushisayo kusetshenziselwa ukuveza uhlobo lwemvelo lwetiye. Umfanekiso onemininingwane egqamile uyagwenywa, ngakho isiko lendawo lethulwa ngendlela ezolile nesesimanje.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

The Meaninghall Tea Ukupakisha Itiye iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. The Meaninghall Tea Ukupakisha Itiye ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. The Meaninghall Tea Ukupakisha Itiye iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals，we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers.
Izilinganiso Nokupakisha: Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process
Amathegi: Package, Tea, China, Suzhou, Biluochun
Ubuchwepheshe Bokukhiqiza: We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
Inselele Yokudweba: Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
Ucwaningo: Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
Ugqozi: The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters.
Ubude Bephrojekthi: The project started in April 2019 in Suzhou, China and finished in December 2019.
Ukuhamba Kokusebenza: This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
Amapathenti: Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
Amalungu Eqembu: Sha Feng, Creative Director
Lu Jiayi, Art Director
Xu Kai, Designer
Amakhredithi Ezithombe: Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019