Feira do Alvarinho Umkhankaso Wokukhangisa ngu-Fabio Alves

Umdwebo Feira do Alvarinho Umkhankaso Wokukhangisa ngu-Fabio Alves ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukukhangisa.

IsilivaUkukhangisa· 2020

Feira do Alvarinho Umkhankaso Wokukhangisa

ngu Fabio Alves

Iklayenti: MarkaBranka

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukukhangisa

46,597

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#91133

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Feira do Alvarinho Umkhankaso Wokukhangisa

U-Feira do Alvarinho uyiphathi yewayini yonyaka eyenzeka eMoncao, ePortugal. Ukuxhumana ngomcimbi, kudalwe umbuso wasendulo nowamanga. Ngegama lakho nempucuko, The Kingdom of Alvarinho, oqokiwe ngoba iMoncao yaziwa njengengqwele ye wayini ye-Alvarinho, yaphefumulelwa emlandweni wangempela, izindawo, abantu abazithandayo nezinganekwane zeMoncao. Inselelo enkulu yale phrojekthi bekuwukuphatha izindaba zangempela zensimu kudizayini yomlingiswa.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Feira do Alvarinho Umkhankaso Wokukhangisa iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Feira do Alvarinho Umkhankaso Wokukhangisa ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Feira do Alvarinho Umkhankaso Wokukhangisa iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
Izilinganiso Nokupakisha: Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
Amathegi: Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
Ubuchwepheshe Bokukhiqiza: Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
Inselele Yokudweba: The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
Ucwaningo: Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
Ugqozi: Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
Ubude Bephrojekthi: From February to July 2019, in Moncao, Portugal.
Ukuhamba Kokusebenza: Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
Amalungu Eqembu: Fabio Alves
Marcio da Rocha
Rafael Pereira
Amakhredithi Ezithombe: MarkaBranka, 2019