NYC Deal 99 Cent Store Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo ngu-Chi Hao Chang

Umdwebo NYC Deal 99 Cent Store Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo ngu-Chi Hao Chang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2020

NYC Deal 99 Cent Store Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo

ngu Chi Hao Chang

Iklayenti: School of Visual Arts

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

9,792

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#90132

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-NYC Deal 99 Cent Store Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo

Umbhalo Wencwadi: I-NYC Deal ubunikazi bomkhiqizo obudalelwe isitolo esithengisa izinto ngo-99 senti eNew York City. Lobu bunikazi bugxile ohlwini oluqinile lwentengo olubekwe ngengoxo, olukhumbuza ukunyakaza kwamalebula alengayo amakhasimende awaphuthumayo bese ewazinzisa ngaphambi kokuwafunda. Ilebula elithambekile lenza intengo eyodwa ka-99 senti ibe umlayezo ocacile kunayo yonke womkhiqizo. Izici ezisekelayo zibhekisela emikhiqizweni ethengiswa esitolo. Izinto eziphrintiwe zisebenzisa ubuchwepheshe bokuphrinta ngeleza bedijithali, kanti amabhege okuthenga, amahembe, kanye nezinye izinto ezenziwe ngendwangu zisebenzisa indlela yokuphrinta yesikrini ukuze kutholakale uyinki oqinile futhi ohlala isikhathi eside.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

NYC Deal 99 Cent Store Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. NYC Deal 99 Cent Store Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. NYC Deal 99 Cent Store Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: NYC Deal is a local 99 cents store in New York City. To rebrand this store, it is important to let people grasp the most distinctive attraction of the store, that everything is only priced at 99 cents. With this design, no one can ignore the bold and striking price tag. Moreover, the designer carefully captured the inviting dangling movement to the drive to stimulate potential customers to grab a hold of the moving price tag themselves.
Izilinganiso Nokupakisha: The identity system will be used on various sizes, materials, platforms, which will not have a specific dimension.
Amathegi: Branding, Graphic Design, Identity, Logo, Poster
Ubuchwepheshe Bokukhiqiza: For the packages and stationaries of the brand, digital laser printing will be used on various related productions. For the tote bags, shirts, and any other products that will be printed on fabrics will use screen printing to make the inks durable.
Inselele Yokudweba: The challenge was to design a clear but powerful logo for the brand. The logo should be able to grab ahold of eyeballs of pedestrians and inform them about the main attraction of the store. This was the problem he sought out to solve at the first place. In the process of designing, the designer also struggled to grapple with the existing design at hand and avoided being limited by it. Hence, he spent a lot of effort into balancing his own creative process while maintaining the original identity. The logo should, of course, be different, but people should also still be able to identify the brand from past experience.
Ucwaningo: The type of research was conducted based on marketing and branding. The objective of the design is to make the brand more recognizable from other similar shops. Through competitor analysis, user research, and brand positioning strategy, the designer recognized that this kind of value shops make profits by selling bulks of products, instead of specialized sophisticated single items. Hence, it is critical for the brand to capture the attention of customers through branding. As a result, the logo was created to invite customers in with its dangling movement and simple statement, 99 cents.
Ugqozi: The angle of the symbol was inspired by the dangling price tag. When customers try to see the price of an item, they usually need to reach for the dancing price tag and pause it for the read. The design captured this movement as the main feature of the logo, encapsulating the shopping experience in one graphic. As for supporting elements, some features of the products in the shops are included.
Ubude Bephrojekthi: The project started in November 2018 at the School of Visual Arts in New York City and was finished in April 2019.
Ukuhamba Kokusebenza: The inspiration of the designer mostly comes from his careful observation of the surrounding environment in New York City. The designer has noticed how 99 cent stores can truly come handy when the budget is tight. As a result, he sought to improve the logo so people can understand its main feature more intuitively. First, he created the mood board by using the photos from the street to start sketching. After about fifty different trials, he finally decided on this distinctive and simple logo to grab attention from customers.