Songhua River Rice Iphakheji Yelayisi ngu-33 and Branding Co., Ltd.

Umdwebo Songhua River Rice Iphakheji Yelayisi ngu-33 and Branding Co., Ltd. ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2020

Songhua River Rice Iphakheji Yelayisi

ngu 33 and Branding Co., Ltd.

Iklayenti: Sourceage

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

42,119

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#89941

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Songhua River Rice Iphakheji Yelayisi

ISonghua River Rice, ingumkhiqizo welayisi ongapheli ongaphansi kwe-SOURCEAGE Food Group. Njengomkhosi wendabuko waseShayina - uMkhosi WaseNtwasahlobo usondela, baklama ngomkhiqizo welayisi ohlanganiswe kahle njengezipho kumakhasimende wezipho zeSky Festival, ngakho-ke ukwakheka okuphelele kudinga ukugcizelela umoya weholide lomkhosi wasentwasahlobo, ogqamisa izinto zesiko laseShayina lendabuko nencazelo enhle.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Songhua River Rice Iphakheji Yelayisi iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Songhua River Rice Iphakheji Yelayisi ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Songhua River Rice Iphakheji Yelayisi iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
Izilinganiso Nokupakisha: Width 210mm x Depth 40mm x Height 160mm
Amathegi: Package，China，Rice，Food，Festival，Cultural
Ubuchwepheshe Bokukhiqiza: The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
Inselele Yokudweba: Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
Ucwaningo: This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
Ugqozi: Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
Ubude Bephrojekthi: The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
Ukuhamba Kokusebenza: By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
Amapathenti: Copyrights belong to 33 and branding, 2019.
Amalungu Eqembu: Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Amakhredithi Ezithombe: Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.