Leman Jewelry Ukufaka Uphawu Nokufaka ngu-M — N Associates

Umdwebo Leman Jewelry Ukufaka Uphawu Nokufaka ngu-M — N Associates ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IsilivaIgrafikhi· 2020

Leman Jewelry Ukufaka Uphawu Nokufaka

ngu M — N Associates

Iklayenti: Leman Jewelry Vietnam

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#89734

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Leman Jewelry Ukufaka Uphawu Nokufaka

Isixazululo esibonakalayo sokuthola ubucwebe obusha beLeman Jewelley kwakuyindlela entsha ephelele yokuveza umuzwa wokunethezeka, omuhle kakhulu kodwa onobuhlakani futhi omncane. I-logo entsha egqugquzelwe inqubo yokusebenza kukaLeman, insizakalo yabo yokuqamba nge-haute couture, ngokuqamba zonke izakhi zedayimane ezungeze uphawu lwenkanyezi noma uphawu olukhazimulayo, ngokudala uphawu oluyinkimbinkimbi futhi iphinde iveze umphumela ocwebezelayo wedayimane. Ukulandela, zonke izinto zokubambisana zakhiqizwa ngemininingwane esezingeni eliphakeme ukugqamisa nokunothisa ubuhle bezinto zonke ezibonakalayo sha sha sha.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Leman Jewelry Ukufaka Uphawu Nokufaka iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Leman Jewelry Ukufaka Uphawu Nokufaka ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Leman Jewelry Ukufaka Uphawu Nokufaka iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: When it comes to jewelry industry, Vietnam has been known for a reputation of gold craftsmanship, trading and ignoring retail experience. However, Leman Jewelry stands out as an independent haute couture design brand, which specializes in diamonds. For years, they have been not just shaping up diamond the trading market in Vietnam, but also unlocking a completely new behavior to high-class society by their unique and sophisticated diamond jewelry and trading rarest gemstones.
Izilinganiso Nokupakisha: 8cm x 8cm x 10cm, 11cm x 11cm x 10cm, 21.9cm x 5.4cm x 5cm, 22cm x 28cm x 10cm.
Amathegi: leman jewelry, jewerly, visual identity, branding, blue, vietnam, saigon, diamond, gold, ho chi minh city
Ubuchwepheshe Bokukhiqiza: Sculpted embossing special blue foil for logo, shiny metal pin to attach reversed shopping carrier straps. Italian made box packaging, silver hot stamping on texture blue paper. Nickel tag logo on premium velvet jewelry box with changeable inserts could be used for rings, earrings and necklace. Italian made plastic diamond security case with high-quality plastic box. High-quality ribbon with embossed hand writing slogan. Metal shiny lock for gifting. Lacquered deep blue box for jewelry collectors, handmade in Vietnam. Silk printed scarves inspired from logo mark.
Inselele Yokudweba: The most challenging part was production, passing Vietnam import law and quality control, especially most of production was taking part outbound. The production was taking care very carefully to achieve what never happened before in Vietnam. For example, diamond security seal card for investment is one of the first branded one in Vietnam, high-quality like well-know GIA card, where others are still using heat pressed PP cover.
Ucwaningo: The whole creative process is a deep investigation and researching about all aspects of jewelry and gemstone market, internationally and locally. On personal touch, in order to input brand characters and signify Leman among others, the logo crafting process was a complete reflection of Leman design process for every custom creation. The logo was a Leman collection of all diamonds have been working on so far. Beside sophisticated logo mark, all other brand materials are designed based on minimalism to maintain sustainability for the brand as well as create an environment for their creation to shine.
Ugqozi: Starting with the most fundamental ring setting shape, the shape which holds the diamonds and glorifies its beauty, the cross setting. We called it the Leman Star, as the sparkle indicates that jewelry brand symbolism, Leman Star is also seen in the center of the letter E in the logotype. Around the Star, there are various types of diamond shapes crafted one by one asymmetrically. The logo grid system based on the inner grid of the round diamond cut, the most common diamond shape.
Ubude Bephrojekthi: Started April 2018 and officially launched 01 June 2019 in Saigon, Vietnam
Ukuhamba Kokusebenza: Leman Jewelry first came to us with a requirement of packaging system developing and outstretching a better luxurious, unique & personal system. However, what the brand needs is a total refreshment, in order to meet up its high-standard brand spirit, including reconstructing branding system and solving packaging issue. Resulting a hit to jewelry market, level up Leman Jewelry to be the case study for new wave of business improvement, meeting international professionalism in retail experience. It makes customers more satisfied and expand their market wider locally and internationally.
Amapathenti: Copyrights belong to M — N Associates, 2019.
Amalungu Eqembu: Creative Director: Duy — N
Project Manager: M — Lan
Producer : Quan Nguyen
Assistant : Anh Nguyen & Ngan Huynh
Amakhredithi Ezithombe: Photographer : Monkey Minh
Photography Assistant : Quyen Phan
Videography : Lam Huynh