MAU Vegas 2019 Umcimbi ngu-Shreya Gulati

Umdwebo MAU Vegas 2019 Umcimbi ngu-Shreya Gulati ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukukhangisa.

InsimbiUkukhangisa· 2020

MAU Vegas 2019 Umcimbi

ngu Shreya Gulati

Iklayenti: Houndstooth

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukukhangisa

13,044

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#88163

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-MAU Vegas 2019 Umcimbi

Izinhlelo Zokusebenza Zamaselula Zavulwa noma i-MAU Vegas umcimbi ohamba phambili wezinhlelo zokusebenza zeselula. Iheha imikhiqizo emikhulu kakhulu evela eSilicon Valley kufaka phakathi iSpotify, iTinder, iLyft, iBumble neMeilChimp ukusho ambalwa. IHoundstooth yanikezwa umsebenzi wokuhlanganisa, ukuklama nokwenza umsebenzi wokubukeka kwawo wonke umcimbi nobukhona bedijithali unyaka ka-2019. Njengoba umcimbi uzama ukusunduza imingcele esikhaleni se-tech, baklama uhlelo olungamela lokho ngokubonwayo kanye nokubamba izethameli kokuhlangenwe nakho okuphelele.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

MAU Vegas 2019 Umcimbi iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. MAU Vegas 2019 Umcimbi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. MAU Vegas 2019 Umcimbi iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Amathegi: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Ubuchwepheshe Bokukhiqiza: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Inselele Yokudweba: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Ucwaningo: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Ugqozi: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Ubude Bephrojekthi: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Ukuhamba Kokusebenza: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Amalungu Eqembu: Shyamlee Jagtap