Care for Mom to Be Umkhankaso Wokuqwashisa Ngokwenhlalo ngu-Seyon Kim

Umdwebo Care for Mom to Be Umkhankaso Wokuqwashisa Ngokwenhlalo ngu-Seyon Kim ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ezenhlalakahle.

IbhulonziEzenhlalakahle· 2020

Care for Mom to Be Umkhankaso Wokuqwashisa Ngokwenhlalo

ngu Seyon Kim

Iklayenti: Seyon Kim

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ezenhlalakahle

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#87971

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

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Ukuklama

Mayelana ne-Care for Mom to Be Umkhankaso Wokuqwashisa Ngokwenhlalo

Nakekela Umama Ozayo ngumkhankaso wokuqwashisa umphakathi ngezidingo zabesifazane abakhulelwe abahamba ngezinye izinsizakalo zokuthutha. Lo mkhankaso ucela abanye abagibeli ukuthi banikeze isihlalo esitimeleni noma indawo yokupaka imoto. Isithombe-mbono simila kusukela ku-logo ehlanganisa isithombe somuntu okhulelwe nesimo senhliziyo, esimelela ukukhulelwa nokunakekela. Kusetshenziswa umbala omude opastel oxubene webomvu nowe-orange esikhundleni sombala ovamise ukuhlotshaniswa nokukhulelwa. Amaphosta namathikithi wesubway aphrintiwe aqukethe le logo ezitheshini nasezindaweni zokupaka.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Care for Mom to Be Umkhankaso Wokuqwashisa Ngokwenhlalo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Care for Mom to Be Umkhankaso Wokuqwashisa Ngokwenhlalo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Care for Mom to Be Umkhankaso Wokuqwashisa Ngokwenhlalo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

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Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Izilinganiso Nokupakisha: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Amathegi: care, pregnant, awareness, campaign
Ubuchwepheshe Bokukhiqiza: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Inselele Yokudweba: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Ucwaningo: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Ugqozi: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Ubude Bephrojekthi: 3 weeks in New York City.
Ukuhamba Kokusebenza: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Amalungu Eqembu: Seyon Kim
Amakhredithi Ezithombe: Photographed by Seyon Kim