Changing Perspectives Umsebenzi Wezemvelo Wamagama Abhaliwe ngu-Haley Tebo

Umdwebo Changing Perspectives Umsebenzi Wezemvelo Wamagama Abhaliwe ngu-Haley Tebo ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2020

Changing Perspectives Umsebenzi Wezemvelo Wamagama Abhaliwe

ngu Haley Tebo

Iklayenti: Haley Tebo

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

11,454

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#87839

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Changing Perspectives Umsebenzi Wezemvelo Wamagama Abhaliwe

I-Changing Perspectives yinsimbi yokufaka amagama emvelo eyakhelwe amapaneli engilazi esakhiweni sobuciko benyuvesi. Izimo zezinhlamvu ziqhekezwe kuvinyl efakelwe uqweqwe, futhi zihlelwe ngendlela evumela umbhalo ofundeka kahle uma abantu bedlula. Umlayezo ungafundwa kusuka nakuyiphi indlela, ngakho ababukele bayama futhi bayahamba ukuze baqedele umbhalo. Inhlamvu ngayinye ilingana namamitha angaphezu kanambazane kuya kumabili obude, kuncike ebangeni kusuka kubukele. Ukukhanya okudlula emapaneli kuphinda futhi izimo zezinhlamvu njengezithunzi kanye nokubonakala. Le nsimbi imema abantu kulo lonke ikhampasi ukuthi baxhumane namagama abhaliwe.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Changing Perspectives Umsebenzi Wezemvelo Wamagama Abhaliwe iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Changing Perspectives Umsebenzi Wezemvelo Wamagama Abhaliwe ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Changing Perspectives Umsebenzi Wezemvelo Wamagama Abhaliwe iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This interactive installation compels the viewer to move in such a way to view the piece differently. As people walk by, the shapes align to form a message, which can be read walking from either direction. Installed on an art building at a university, the piece can be viewed from inside the gallery or across campus and draw people to it. The lighting also reflects the shapes of the typography in the form of shadows and reflections.
Izilinganiso Nokupakisha: Each letter of the design is approximately 1-2 feet tall, varying with distance from the viewer.
Amathegi: Environmental typography, interaction design, user experience, typography, graphic design,
Ubuchwepheshe Bokukhiqiza: Adobe software was used to create slides that were then projected onto the building. The projector was placed on a ladder at eye-height so it would be convenient for onlookers walking by to read. The shapes were traced with china marker then covered with frosted vinyl and cut out.
Inselele Yokudweba: After choosing an approved concept, we addressed the installation process. We could digitally cut out the letters, but they might not align correctly, or we could project it so the alignment was perfect, but would have to cut them by hand. After taping up a to-scale proof of the estimated warp we decided to project the letters because they did not align in the proof. The projection then needed to be done at night and required ladders, multiple extension cords, and for the fountain to be drained.
Ucwaningo: Researching existing projects inspired aspects of this design but also allowed it to be unique. Scouting local areas to find an optimal environment for the typography, we chose to install on campus for convenience and because of having a strong concept for the space, which included a well thought-out quote that could be read from either direction. The area was measured so a digital mockup could be done to scale. The design was very well received as people complimented it as it was being installed.
Ugqozi: Inspired by environmental typography installations that use perspective in a way that the words can only be read from one spot, we wanted to bring this somewhere where a lot of people could interact with typography. We were inspired by the potential we saw in the fountain in front of the our university's art building and the vertical glass panels above it. We used the dimensions of these panels to inform the choice of Helvetica Condensed and people walking from both directions to choose the quote.
Ubude Bephrojekthi: Research for this project started in late April 2019. Installation lasted for two weeks in May 2019.
Ukuhamba Kokusebenza: This installation is unique because it is put into movement as the viewer walks by, compelling them to pause and align themselves with the piece in order to read it. The space builds anticipation as the viewer must move themselves to read the next half of the message. The typography tells a story that parallels the environment it is in, achieving mutual enhancement of the design and the environment.
Amalungu Eqembu: Angeli Leong
Amakhredithi Ezithombe: Image #1 : Professor Wade Lough, 2019
Image #2 : Professor Wade Lough, 2019
Video Credits : Angeli Leong
Quote used is by Wayne Dyer