Umdwebo EXP Brasil Brand Ukwakheka Komkhiqizo ngu-Mateus Matos Montenegro ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IsilivaIgrafikhi· 2020

EXP Brasil Brand Ukwakheka Komkhiqizo

ngu Mateus Matos Montenegro

Iklayenti: EXP Brasil

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#87730

Hlola Izinsizakalo Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-EXP Brasil Brand Ukwakheka Komkhiqizo

Idizayini ye-EXP Brasil brand ivela ezimisweni zezinkampani zobumbano kanye nokubambisana. Ukufaka umxube phakathi kobuchwepheshe nokuklama kumaphrojekthi abo njengasezinempilo zehhovisi. Into yokuthayipha imele ubumbano namandla ale nkampani. Idizayini ye-X iqine futhi ihlanganisiwe kepha ilula kakhulu futhi inobuchwepheshe. Uhlobo lomkhiqizo lumelela impilo yesitudiyo, enezici ezinhlamvwini, zombili endaweni enhle nengalungile ehlanganisa abantu nokuklama, umuntu ngamunye noqoqekile, elula ngezobuchwepheshe, engasindi kanye ne-robust, ochwepheshe kanye nobuntu.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

EXP Brasil Brand Ukwakheka Komkhiqizo iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. EXP Brasil Brand Ukwakheka Komkhiqizo ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. EXP Brasil Brand Ukwakheka Komkhiqizo iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Izilinganiso Nokupakisha: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Amathegi: Architecture, brand, logotype, engineering, contruction, design
Ubuchwepheshe Bokukhiqiza: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Inselele Yokudweba: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Ucwaningo: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Ugqozi: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Ubude Bephrojekthi: The project started February 2018 and ended in January 2019
Ukuhamba Kokusebenza: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
Amalungu Eqembu: Mateus Matos Montenegro