Kalitva Ikhathalogi Yomkhiqizo ngu-Lana Raizen

Umdwebo Kalitva Ikhathalogi Yomkhiqizo ngu-Lana Raizen ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2019 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2019

Kalitva Ikhathalogi Yomkhiqizo

ngu Lana Raizen

Iklayenti: Kalitva

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#73261

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Kalitva Ikhathalogi Yomkhiqizo

Ikhathalogu lenzelwe umenzi waseRussia wezitsha zokupheka. Njengomphumela wokujwayelana okuningiliziwe nokuhlaziywa kokuqhathanisa kwawo wonke amaqoqo, kukhethwe izinongo ezifanele kakhulu, amakhambi nemifino, okuhambisana nokwakhiwa kwekhathalogu futhi kwaqokomisa ubuhle beqoqo ngalinye. Isembozo esikhulu sekhathalogu senziwe ngokusika ngendlela yepani yokuthosa, okubonisa ngayo isithombe sombala weqoqo. Izibambo zepani yokuthosa nezimbiza ezisesembozweni sesibili zivunwa nge-lacquer ethinta ukuthambisa, ukulingisa ukumboza okuyiqiniso kwalezi zibambo.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Kalitva Ikhathalogi Yomkhiqizo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Kalitva Ikhathalogi Yomkhiqizo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Kalitva Ikhathalogi Yomkhiqizo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The catalog of cooking utensils for Russian manufacturer. It shows the advantages of each collection, each item from a different angle. The overall picture is complemented by photos of food, spices, herbs. The main cover of the catalog is made with a cutting in the form of a frying pan, through which the color photo of the new collection shows through. The handles of the frying pans and pots on the second cover are varnished by soft-touch laque, imitating the actual coverage of these handles. Photo and video can not convey this effect and sensations.
The catalog was presented by the company at an international exhibition HouseHold 2018.
Izilinganiso Nokupakisha: Width 210 mm x Depth 9 mm x Height 250 mm
Amathegi: catalog, book, product, kalitva, design, creative, page, layout, booklet, brochure, utensils
Ubuchwepheshe Bokukhiqiza: Main cover: matt paper, 300g/m2, a cutting in the form of a frying pan.
Second cover: glossy paper, 250g/m2, matt soft-touch laque on handles.
Pages: matt paper, 170g/m2.
Inselele Yokudweba: The main difficulties arose with the selection of the most appropriate photos. But since there were no angles necessary for this design, it was decided to make a professional photo session for each collection. At this stage there was a difficulty in transmitting authentic colors and textures.
But thanks to the game of lighting and professional processing, I achieved a realistic view of each subject.
Ucwaningo: As a result of detailed familiarization and comparative analysis of all collections of utensils by this manufacturer, the most suitable spices, herbs and vegetables were selected, which complemented the design of the catalog and highlighted the advantages of each collection.
I used the design with two main colors - white and deep red. The most collections are dark or black, they go well with that colors.
Ugqozi: The beauty of the collections inspired me to such a presentation catalog. I wanted to show the advantage and uniqueness of each collection, its difference from others.
Ubude Bephrojekthi: The project started in July 2018 and finished in August 2018. Russia, Moscow and Novosibirsk
Ukuhamba Kokusebenza: The catalog opens with information about the company and a description of the technologies that were used in the manufacture of utensils. Then there is the decoding of the main icons and symbols. The following is a section of premium collections with photographs, a detailed description and composition of each one. Then it shows popular collections with the same presentation structure.
There is a section with classic aluminum cookware, which the company has been producing since 1954 at the end of the catalog. Recommendations for the care of each type of collection are described on the last pages and a sheet for notes finish the catalog.
Amalungu Eqembu: Lana Raizen
Amakhredithi Ezithombe: Photographer: Sergey Fedotov, Kalitva