Appetisi Ukuphakwa Kwesamu ngu-Fanny De Bray

Umdwebo Appetisi Ukuphakwa Kwesamu ngu-Fanny De Bray ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2020

Appetisi Ukuphakwa Kwesamu

ngu Fanny De Bray

Iklayenti: APPETISI by Granarolo

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#71461

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Appetisi Ukuphakwa Kwesamu

Appetisi umklamo wokuphakwa wohlobo lwesamu esesisikiwe sesilungele ukudliwa. Uhlu luhlanganisa amaqhende esamu, isamu esigayiwe kanye nezingcezu ze-mozzarella. Iphakethe ngalinye lenziwe kupulasitiki futhi linewindi elibonakalayo, ukuze isamu esiphakathi sibonakale ngokuqondile. Izithombe ezishicilelwe zinikeza umkhiqizo ngamunye isimo esihlukile futhi zibonisa ngokucacile indlela isamu ngasinye esisetshenziswa ngayo. Igama Appetisi lihlanganisa imibono emithathu: inkanuko yokudla, okuncane okudliwayo phakathi nezikhathi, kanye nokusetshenziswa okusheshayo. Umklamo wethula isamu njengesikhathi sekhefu esisheshayo nesilula, futhi amaphakethe athengiswa emabhukwini amakhulu aseYurophu.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Appetisi Ukuphakwa Kwesamu iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Appetisi Ukuphakwa Kwesamu ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Appetisi Ukuphakwa Kwesamu iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Izilinganiso Nokupakisha: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Amathegi: Cheese, personification of cheese, fun, shift, desecration of cheese
Ubuchwepheshe Bokukhiqiza: Plastic packaging with a transparent window to see the cheese.
Inselele Yokudweba: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Ucwaningo: 1) brand platform
2) Naming
3) Logo
4) Packagings
Ugqozi: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Ubude Bephrojekthi: The project started in July 2017 and ended in February 2018.
Ukuhamba Kokusebenza: This product is sold in supermarkets in Europe.
Fromage product in France.
Amapathenti: Copyrights belong to Fanny de Bray
Amalungu Eqembu: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Amakhredithi Ezithombe: Illustration : Fanny de Bray