The Sands Wine Labels Amalebula Wewayini ngu-Giovanni Murgia

Umdwebo The Sands Wine Labels Amalebula Wewayini ngu-Giovanni Murgia ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2018 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

InsimbiUkupakisha· 2018

The Sands Wine Labels Amalebula Wewayini

ngu Giovanni Murgia

Iklayenti: Cantina Li Duni

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukupakisha

19,745

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#67776

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-The Sands Wine Labels Amalebula Wewayini

Ukubona ukwakheka kwalawa amalebula, ucwaningo lwenziwe kumakhono wokuphrinta, izinto zokwakha nokukhetha isithombe, okwazi ukumela amanani enkampani, umlando kanye nensimu lapho lezi zinhlangano ziveliswa khona. Umqondo walezi amalebula uqala kusuka esibonelweni sewayini: isihlabathi. Eqinisweni, imivini ikhula esihlabathini solwandle ibanga nje elincane ukusuka ogwini. Lo mqondo wenziwa ngenqubo yokufeketha ukuthatha imidwebo esihlabathini sezingadi zeZen. Amalebula amathathu ngokuhlangana enza idizayini emele ukuthunyelwa kwe-winery.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

The Sands Wine Labels Amalebula Wewayini iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. The Sands Wine Labels Amalebula Wewayini ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. The Sands Wine Labels Amalebula Wewayini iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Izilinganiso Nokupakisha: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Amathegi: wine, label, packaging, wine label design
Ubuchwepheshe Bokukhiqiza: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Inselele Yokudweba: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Ucwaningo: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Ugqozi: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Ubude Bephrojekthi: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Ukuhamba Kokusebenza: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Amapathenti: No copyrights on this project
Amalungu Eqembu: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Amakhredithi Ezithombe: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver