Mrs T Umklamo Wesitayela Senkampani ngu-Julia Hell

Umdwebo Mrs T Umklamo Wesitayela Senkampani ngu-Julia Hell ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2018 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2018

Mrs T Umklamo Wesitayela Senkampani

ngu Julia Hell

Iklayenti: Mrs T

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#60957

Joyina Uhlu Lokulinda Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Mrs T Umklamo Wesitayela Senkampani

UMrs T ungumklamo wesitayela senkampani yenkampani yokukhiqiza ukudla okuhle esebenzisa itiye njengengxenye yokuphekwa kwezinto ezibhakiwe nezimnandi. Ubuniso bombono buneqophelo elihlanzekile nelihloniphekile, ikakhulukazi amaphakheji amhlophe esekelwa imibala emithathu yenkampani. Uphawu lwenkampani (logo) lusebenza njengohlaka olumaka yonke into ekhiqizwa emzimbeni wokukhiqiza, futhi lusetshenziswa ngephephakusetha eliyigolide elishisayo emakhadini ebhizinisi. Amafonti akhethiwe akhumbuza amalebula abhalwe ngesandla futhi agcizelela isici sokwenziwa ngesandla salezi zinto. Izikhwama nezimbiza zengilazi zivalwe futhi zifakwe amalebula ngaphandle ukuze kuvikelwe ukudla okuphakathi.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Mrs T Umklamo Wesitayela Senkampani iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Mrs T Umklamo Wesitayela Senkampani ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Mrs T Umklamo Wesitayela Senkampani iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The corporate design for Mrs T states out through a clean and classy, yet distinct look and feel that mirrors the product behind the design. Sleek, mostly white packaging underlined by three corporate colors. The Logo is supposed to work as a frame, that literally brands all the goods produced in the Mrs T manufactory, like a golden quality label. the choice of fonts underlines the fact that all labels are made by hand. The Logo font has a similar look and feel to it.
Izilinganiso Nokupakisha: Business card 55 x 85 mm; Big bag: 180 x 260 x 40 mm; Small bag: 140 x 200 x 40 mm; Big glass:70 x 70 x 110 mm ; Medium glass: 70 x 70 x 75 mm; Small glass: 70 x 70 x5 0mm ; Flyer: 105 x 210 mm
Amathegi: Corporate Design, Packaging, Logo, Tea, Delicacies, Graphic Design
Ubuchwepheshe Bokukhiqiza: For the business cards and perspectively also for the packaging, we used a golden hot foil for the logo. Since the product was launched last year and the current packaging labels are printed in 4/4C so far.
Inselele Yokudweba: while starting to designed I created three different ways to see the product. Each of them was not entirely wrong and I felt attached to them because in a way they all seemed to be right. Two of the drafts were focusing of the origin of the tea ceremonies and practices of the eastern and western cultures. In the end it was to much of an excursus and we chose to realize the third draft, that creates a brand for the products which does not necessarily need to tell a complicated story.
Ucwaningo: At first I went online to get an overview on existing products related to the tea theme. I find pinterest to be a very helpful tool when it comes visual research. I created a pinbaord. according to that I did a tasting of my clients products. She provided me with a variety of her delicacies. That helped me a lot to get a hint of the world I wanted to create for the products.
Ugqozi: I got to try the products of my client, Maren Thobaben at a friends wedding and she asked if I could imagine to create a corporate design for her products. The characteristic of her baked goods is, that she uses tea as an ingredient. The world of tea - packaging, accessoires, heritage and the ceremony of preparing tea in different cultures were the source of my inspiration. I read a lot about it an in the and came back to the source of all of it, the tea plant.
Ubude Bephrojekthi: The project started in July 2016 and is ongoing. I am working from Berlin, my client is working from Hamburg.
Ukuhamba Kokusebenza: The bags can be sealed shut with a laminating machine, so the food inside is vacuum sealed, the glassed have a standard screw cap that also can be sealed shut via vacuum. All items are labeled from the outside to to guarantee food safety.
Amalungu Eqembu: Frontend Developer: Jannis Hell
Amakhredithi Ezithombe: All Images: Photographer / Jannis Hell, 2017