Roofarm Rebranding Umsebenzi Oyinhloko: Ubunikazi Bebhrendi ngu-Naoki Eguchi and Taiki Yamada

Umdwebo Roofarm Rebranding Umsebenzi Oyinhloko: Ubunikazi Bebhrendi ngu-Naoki Eguchi and Taiki Yamada ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2026 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2026

Roofarm Rebranding Umsebenzi Oyinhloko: Ubunikazi Bebhrendi

ngu Naoki Eguchi and Taiki Yamada

Iklayenti: RooFarm Inc.

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

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Qinisekisa Isimo Somklomelo se-#181329

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

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Ukuklama

Mayelana ne-Roofarm Rebranding Umsebenzi Oyinhloko: Ubunikazi Bebhrendi

Umbhalo Wencwadi: Le phrojekthi iyisu lokwakha kabusha ibhrendi ehambisana nokwanda kwebhizinisi ye-Roofarm. Le nkampani ikhule isuka ekulimeni phezu kwezimpahla zezakhiwo emadolobheni, futhi manje isanda ikhula iya ekulimeni okukhulu emakhaya kanye nemisebenzi yayo yasemadolobheni. Kulesi sigaba, umbono wenkampani wachazwa kabusha njenge-Reinventing Agriculture to Sustain the World's Food Supply. Lo mbono wahunyushwa waba ubunikazi obugqugquzelwe yisekethe olubonisa ukulima njengengqalasizinda. Lobu bunikazi bunezimo ezimbili ezixhumene ezifanekisela ubudlelwano phakathi kwezinhlelo zasemadolobheni nezasemakhaya.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Roofarm Rebranding Umsebenzi Oyinhloko: Ubunikazi Bebhrendi iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Roofarm Rebranding Umsebenzi Oyinhloko: Ubunikazi Bebhrendi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Roofarm Rebranding Umsebenzi Oyinhloko: Ubunikazi Bebhrendi iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
Izilinganiso Nokupakisha: The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
Amathegi: Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
Ubuchwepheshe Bokukhiqiza: Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
Inselele Yokudweba: The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
Ucwaningo: This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
Ugqozi: RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
Ubude Bephrojekthi: The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
Ukuhamba Kokusebenza: The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
Amalungu Eqembu: Naoki Eguchi - AD / D
Taiki Yamada - AD / D
Amakhredithi Ezithombe: Naoki Eguchi / Taiki Yamada