Cafe Guardiao Ukupakisha Kwekhofi ngu-Tipz

Umdwebo Cafe Guardiao Ukupakisha Kwekhofi ngu-Tipz ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2026 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2026

Cafe Guardiao Ukupakisha Kwekhofi

ngu Tipz

Iklayenti: Cooabriel

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

7,110

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#181277

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Cafe Guardiao Ukupakisha Kwekhofi

I-Cafe Guardiao iwumklamo wokupakisha wekhofi eliphambili eligazingiwe futhi elagaywayo elikhiqizwe yinhlangano yokubambisana yaseBrazil. Ubunikazi obubonakalayo busekelwe emfanekisweni wengelosi enkulu, odwetshwe ngesitayela sokuqopha, onamaphiko okuvikela njengesici esiphambili sokwakhiwa komdwebo. Uhlobo lwezinhlamvu ezigqamile lwakha ukuhleleka okucacile kokubonakalayo endaweni yokuthengisa. Ibhande lelebula liveza izinga lokugazinga, umsuka wenhlangano yokubambisana, kanye nokuqukethwe kwe-conilon emsulwa engamaphesenti ayi-100. Ukuphrinta nge-flexographic phezu kwezinto ze-kraft nezinamathiselwe nge-matte kunikeza iphakethe ukubukeka okungacwebezeli kanye nendawo engaphandle ethintekayo.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Cafe Guardiao Ukupakisha Kwekhofi iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Cafe Guardiao Ukupakisha Kwekhofi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Cafe Guardiao Ukupakisha Kwekhofi iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Cafe Guardiao is a premium roasted and ground coffee packaging redesign for Cooabriel, the largest conilon coffee cooperative in Latin America. The new identity, anchored by the archangel Sao Gabriel and its protective wings, communicates purity, origin, and quality. The matte finish and bold typography ensure standout shelf presence, differentiating the brand from mass-market competitors.
Izilinganiso Nokupakisha: This package is 110 mm wide, 60 mm deep, and 220 mm tall.
Amathegi: coffee packaging, conilon coffee, cooperative branding, product redesign, brand repositioning, matte packaging, food packaging, Brazilian design, premium packaging, point of sale
Ubuchwepheshe Bokukhiqiza: The packaging was developed through a structured brand strategy process followed by visual identity design. Flexographic printing on kraft and matte laminated substrates was employed to achieve the premium matte finish. Illustration work combined engraving-style line art with typographic hierarchy, producing tactile and visual differentiation at the point of sale.
Inselele Yokudweba: The central challenge was repositioning a coffee variety historically linked to low quality. Conilon carries market stigma even in its producing region, and a prior launch had failed, leaving negative brand memory among buyers. The redesign required a complete visual break from that history while remaining authentic to its cooperative origin. Mass-market shelf pressure demanded bold differentiation. Matte lamination and substrate selection required sampling to ensure print fidelity within costs.
Ucwaningo: Applied qualitative research. Objective: identify barriers to purchase intent for Conilon coffee and define a visual positioning capable of sustaining a premium price. Method: immersion at the Cooabriel cooperative, shelf audits in supermarkets across Greater Vitória, and interviews with directors, cuppers, and retail partners. Results: the Traditional line increased 45 percent in sales volume, and Extra Forte increased 17 percent. The new packaging enabled access to retail chains previously closed to the brand.
Ugqozi: The inspiration emerged from a deep immersion in the cooperative and its values. The archangel concept - a guardian watching over the beans, the farmers, and the consumer - became the brand soul. Conilon coffee carries historical stigma; the design sought to overcome this through visual nobility, celebrating the unique characteristics of this 100 percent pure Brazilian coffee variety.
Ubude Bephrojekthi: The project was developed in Vitoria, Espirito Santo, Brazil. The new packaging was launched in January 2025.
Ukuhamba Kokusebenza: The packaging communicates directly at the point of sale, guiding the consumer through a clear visual hierarchy: the archangel illustration creates an immediate emotional connection, the bold product name confirms variant identity, and the label band delivers key quality claims - 100% pure conilon, cooperative origin, and roast level. The matte finish invites physical interaction, reinforcing a premium tactile experience. The design rewards closer inspection, building trust and purchase intent progressively.
Amalungu Eqembu: Creative Director: Ricardo Montenegro Pessanha
Creative Designer: Mateus Matos Montenegro