Agave De Ray Umsebenzi Oyinhloko: Ubunikazi Bephawu ngu-Bojun Tan

Umdwebo Agave De Ray Umsebenzi Oyinhloko: Ubunikazi Bephawu ngu-Bojun Tan ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2026 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2026

Agave De Ray Umsebenzi Oyinhloko: Ubunikazi Bephawu

ngu Bojun Tan

Iklayenti: Agave De Ray

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

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Qinisekisa Isimo Somklomelo se-#181084

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

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Ukuklama

Mayelana ne-Agave De Ray Umsebenzi Oyinhloko: Ubunikazi Bephawu

Umbhalo Wencwadi: I-Agave De Ray yethula ukwakheka kwephawu okucwengisisiwe komthengisi we-mezcal osekelwe e-Beijing, ihlanganisa ifa lase-Oaxaca nokwamukela kwasedolobheni. Lo msebenzi usebenzisa ubunikazi obuzivumelanisayo lapho izithako zenziwa zibe abantu njengemimoya eqaphile, kuhlanganisa imidwebo edlalayo nohlelo lwamagama olucophelelayo. Ngokulinganisela ukubunjwa kwendwangu kobuciko nopende ohwaqabele wobumvelo, lo mklamo usungula izinga lokubukeka elinokuhlakanipha lezidakamizwa ze-boutique, uhumusha ukuqina kwasendulo kubukhethelwa beqembu langamanje.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Agave De Ray Umsebenzi Oyinhloko: Ubunikazi Bephawu iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Agave De Ray Umsebenzi Oyinhloko: Ubunikazi Bephawu ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Agave De Ray Umsebenzi Oyinhloko: Ubunikazi Bephawu iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Agave de Ray is a mezcal dealer and bar based in Beijing. The project develops a brand architecture that bridges the raw, ancestral character of oaxacan mezcal production with the speakeasy drinking culture of beijing. Anchored by an adaptive visual identity, the system translates traditional agave-related elements into a family of quirky personified spirits. The overall brand identity aims to establish a new model of high-end boutique spirits within an urban drinking context
Izilinganiso Nokupakisha: The brand identity is developed as a scalable digital system. Core assets are produced in vector formats (AI, SVG, EPS) and raster outputs (PNG, JPG) for web and print use. A modular 8-column grid grid system and defined clear-space rules ensure consistency across formats. Typography uses Cortese font family with structured hierarchy. Color specifications include RGB, CMYK, and Hex values for cross-media reproduction.
Amathegi: Adaptive Logo, Changing Logos, Catering, Drinks, Mexican, Characters
Ubuchwepheshe Bokukhiqiza: To maintain the brand’s Ancestral Grit, I utilized a digital linocut technique to create a high-contrast, tactile aesthetic that mimics traditional woodblock printing. The Adaptive Logo System was engineered for scalability across high-end catering touchpoints, from letterpress coasters on 600gsm cotton stock to copper-foiled bottle labels. The methodology centered on "Visual Governance"–balancing the quirky character illustrations with a rigid, minimalist typographic grid to ensure the brand felt both artisanal and elite.
Inselele Yokudweba: The primary challenge was achieving a fine balance between "playful quirk" and "high-end prestige." Internally, I had to balance the owner’s personal namesake with the historical weight of Oaxacan tradition. Externally, the obstacle was avoiding "craft-kitsch" while maintaining artisanal authenticity for the Beijing luxury market. I overcame this by engineering an adaptive logo system that shifts with the spirit, using a rigid minimalist grid to anchor the fluid, hand-drawn characters.
Ucwaningo: This visual research analyzed the tension between traditional heritage and a luxury market of young drinking culture. Using comparative analysis and mood mapping, I identified a gap between traditional kitsch and luxury. By studying urban drinking rituals and premium spirit packaging, I developed an adaptive identity system, resulting in a series of motif that humanizes the product while maintaining elite status.
Ugqozi: Driven by the brand's namesake, the owner, the design personified the agave as a watchful spirit by adding eyes to each element, infusing the identity with a personal, mischievous soul. The research focused on the tension between Oaxacan ancestral grit and Beijing's urban refinement. An adaptive logo system was made to shift with the product line, using a linocut aesthetic and a muted palette to ground the quirky characters in a high end, boutique dealer context.
Ubude Bephrojekthi: The project started in January 2023 and finished in January 2026, and was soft-launched online since 2023.
Ukuhamba Kokusebenza: The brand operates through a "living" visual system where the agave spirits adapt to the user’s journey. At a tasting, the interaction begins with tactile, raw-textured invitations, leading to bottles where the "watchful" characters shift based on the specific spirit. This personification creates an emotional dialogue, making the complex heritage of Mezcal approachable yet elite. By balancing playful characters with rigid, premium materials, the design delivers a more memorable, intuitive, and culturally resonant ritual.