Umdwebo Kweichow Moutai Osaka Expo Edition Ukupakisha Kotshwala ngu-Ying Song Brand Design Shenzhen Co., Ltd ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2026 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IgolideUkupakisha· 2026

Kweichow Moutai Osaka Expo Edition Ukupakisha Kotshwala

ngu Ying Song Brand Design Shenzhen Co., Ltd

Iklayenti: Kweichow Moutai Co., Ltd.

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Ukupakisha

50,895

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#177057

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Kweichow Moutai Osaka Expo Edition Ukupakisha Kotshwala

I-Kweichow Moutai Osaka Expo Edition iwumklamo wokupakisha wotshwala besikhumbuzo obenzelwe i-Osaka World Expo yango-2025. Isimo sawo sigqugquzelwe yingaphandle le-China Pavilion futhi sikhumbuza izingcezu zezincwadi zoqalo zesiShayina ezenziwe ngoqalo. Ibhodlela lobumba limi phakathi kwendawo yensimbi, futhi ibhokisi lenziwe ngebhodi loqalo elingalimazi imvelo, insimbi kanye nesikhumba sokwenziwa. Umugqa wesikhathi wensimbi phezu kwebhokisi uveza ubudlelwano obude phakathi kwalo mkhiqizo ne-World Expo. Isibambo sensimbi esimise okwembiza yewayini sishibilika kumugqa wesikhathi ukuze sijikelezise ibhokisi livuleke.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

Kweichow Moutai Osaka Expo Edition Ukupakisha Kotshwala iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Kweichow Moutai Osaka Expo Edition Ukupakisha Kotshwala ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Kweichow Moutai Osaka Expo Edition Ukupakisha Kotshwala idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This is a commemorative liquor designed by Maotai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old intersection of Maotai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Izilinganiso Nokupakisha: A box and a bottle / 140mm x 105mm x 280mm / Ecological bamboo board, ceramic bottle, metal, artificial leather/
Amathegi: Chinese Baijiu packaging, packaging design, commemorative wine
Ubuchwepheshe Bokukhiqiza: It’s a commemorative liquor designed by Moutai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old communication between Moutai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Inselele Yokudweba: The most difficult part of the design is how to combine Moutai culture with World Expo culture. If the product is designed to be unique and impressive. When we decided to use metal parts to present the concept of a century long timeline, we faced the challenge of opening it. However, by using the metal handle of the wine jar to rotate the box open, we cleverly solved this problem, added unique creativity to the product, and left a deep impression on people
Ucwaningo: Research type: Baijiu packaging
Research objective: To commemorate the centennial intersection of Moutai and the World Expo
Methodology: Seeking inspiration from the elements of the World Expo
Data collection and research tools: Architectural characteristics of the China Pavilion at the World Expo. design software
Participant or Experiment: Designer
Result: The product has been successfully launched and received high attention and praise.
Insights and Influence: Effectively promoted the brand
Ugqozi: The packaging is inspired by the exterior design of the China Pavilion at the 2025 Osaka World Expo, featuring traditional Chinese book styles and bamboo as the core design element. The bottle is surrounded by metal landscapes, symbolizing the concept of 'harmony between man and nature' and showcasing Maotai's green brewing philosophy to the world. The metal at the top of the box is a creative timeline that blends Maotai and the centennial intersection of the World Expo together. The rotating metal handle is a wine jar, and sliding the jar can cleverly rotate to open the box.
Ubude Bephrojekthi: The project started construction in Shenzhen in October 2024, was completed in Shenzhen in May 2025, and was launched on June 5, 2025 at the China Pavilion of the Osaka World Expo in Japan.
Ukuhamba Kokusebenza: Find the metal handle in the shape of a wine jar at the top of the wine box, and rotate it along a metal track like a timeline to open the outer box. After opening, find the hidden button on the red leather at the neck of the bottle, open the button, and take out the bottle. Rotate the bottle cap and open the bottle.
Amalungu Eqembu: Yingsong chen
Yuntao Zhang
Gengjie Zheng
Jiacen Xu
Shujie Yang
Mengyuan Wang
Amakhredithi Ezithombe: Image #1:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #2:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #3:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #4:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #5:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025