94Hilook Umklamo Wobunikazi Benkampani ngu-Eason Liu and Elvis Ku

Umdwebo 94Hilook Umklamo Wobunikazi Benkampani ngu-Eason Liu and Elvis Ku ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2026 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2026

94Hilook Umklamo Wobunikazi Benkampani

ngu Eason Liu and Elvis Ku

Iklayenti: DaDao International Brand Research & Design Institute

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

8,173

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#174826

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-94Hilook Umklamo Wobunikazi Benkampani

I-94HiLook iwuhlelo lobunikazi benkampani olwakhelwe isitolo esixubile esihlanganisa isuphamakethe eqokiwe, indawo yokudlela ye-yakiniku kanye nebha yekhofi. Ilogo ihlanganisa izimpondo zenkunzi, umsila wenhlanzi kanye nenombolo 94 ukumela ukukhethwa kwemikhiqizo evela emhlabathini nasolwandle. Amabala abomvu namnyama akhuthazwe yi-lacquerware yaseJapane, kanti okugolide, okuluhlaza okwesibhakabhaka nokumpunga okukhanyayo kungamabala asekelayo. Umklamo ubhekisela emoyeni wobuciko beMakethe yaseTsukiji eTokyo. Imithetho yesakhiwo se-modular isebenzisa lobu bunikazi ezimpawini, ekupakisheni, ebusweni bangaphambili besitolo kanye nakwizinkundla zokuxhumana.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

94Hilook Umklamo Wobunikazi Benkampani iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. 94Hilook Umklamo Wobunikazi Benkampani ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. 94Hilook Umklamo Wobunikazi Benkampani iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The brand's core principles are "Freshness, Quality, Trendiness". CI Design focuses on the integrated application of cultural translation, incorporating the cultural atmosphere and artisan spirit of Tokyo's Tsukiji Market. The visual core combines bull horns and a fish tail with the numeral "94", symbolizing the brand's dedication to professional product selection and culinary craftsmanship, while the primary color scheme uses red and black inspired by Japanese lacquerware.
Izilinganiso Nokupakisha: This is a non-physical identity system comprising logo design, brand color palette, typography, and modular layout rules. It is applied across digital and physical channels, including storefront facade, signage, packaging, and social media.
Amathegi: CIS Design, Logo Design, Dadao, Taiwan, 94HiLook
Ubuchwepheshe Bokukhiqiza: The logo combines bull horns, a fish tail, and the number 94, symbolizing expertise in curating products from both land and sea. Inspired by traditional Japanese lacquerware, the red and black color scheme highlights meat in the supermarket and fire in the yakiniku area, creating both cultural depth and visual impact. Supporting colors such as gold, blue, and light gray add diversity and reflect the lively spirit of Tsukiji Market. The building facade takes cues from Japanese fabric door curtains, continuing the red and black palette.
Inselele Yokudweba: Positioned as a community supermarket, the space encourages inclusivity through coffee gatherings, curated product displays, and yakiniku dining, fostering connections among diverse users. Digital menus reduce paper waste, and multilingual visuals improve access to information. The overall design merges modular visual identity with spatial planning to reflect the brand belief that good design supports sustainability. This system builds emotional ties with customers, promoting thoughtful choices in buying and eating, while supporting local brands and responsible food culture.
Ucwaningo: The brand is renamed as 94HiLook. In Chinese semantics, this name intuitively evokes fresh meat products and is also chosen considering the aesthetic balance of the font strokes. The design incorporates the owner's aspiration for the cultural experience of Tsukiji Market and translates the brand's meticulous, refined traits, corresponding to the artisan spirit, into visual vocabulary. This allows customers to personally participate in the journey of ingredients, from selection and preparation to enjoyment, and review their food choices through the experience.
Ugqozi: The founder of 94HiLook leveraged their professional chef background and years of experience in live streamed product selection to create a hybrid store combining Japanese yakiniku, a supermarket, and a coffee bar. The initial purpose of the brand refresh was to enhance the quality of the pickup store and transform it into a hybrid supermarket, restaurant operation. This was ultimately refined into an upscale curated supermarket combined with individual yakiniku and a coffee bar.
Ubude Bephrojekthi: The project finished in 2025 in Taiwan.
Ukuhamba Kokusebenza: The modular identity system prioritizes clarity and a defined information hierarchy, ensuring effective communication. It integrates online and offline channels according to brand needs, enabling the team to operate efficiently using standardized guidelines. The rebrand to 94HiLook uses "94", which phonetically resembles meaning "just is" in Chinese, to directly convey the brand message. Geometric subsidiary patterns streamline promotional material production, using orderly aesthetics to balance vibrant product colors, enhancing marketing flexibility and efficiency.