Umdwebo Fountain Of Fortune Umsebenzi Oyinhloko: Ukupakisha Konyaka Omusha ngu-Tingwei Chang - Bank Sinopac ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2026 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.
InsimbiUkupakisha· 2026
Fountain Of Fortune Umsebenzi Oyinhloko: Ukupakisha Konyaka Omusha
ngu Tingwei Chang - Bank Sinopac
Iklayenti: Bank SinoPac
Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukupakisha
Umnqobi Womklomelo Oqinisekisiwe
Qinisekisa Isimo Somklomelo se-#174319Ukuklama
Mayelana ne-Fountain Of Fortune Umsebenzi Oyinhloko: Ukupakisha Konyaka Omusha
Iqoqo lezipho linephakethe elinemidwebo eqhukethe amakani amabili Amanzi Empumelelo kanye nemvilophu ebomvu esebenzayo yeselula. Umklamo uphinda uhumushe umkhuba wesiko lokunikela ngezipho ngokusebenzisa ukuxoxa indaba ngokubuka, izimo eziyizimpawu, kanye nokuxhumana kwedijithali okuhlanganisiwe. Ngokuhlanganisa imifanekiso yakudala Yonyaka Omusha nezici zesimanje zokusebenzisana, iphrojekthi iveza kokubili izingxenye ezibonakalayo nezedijithali ngaphakathi kokubungazwa okuhlangene. Ukuhlanganiswa kwezimpawu zakudala kanye nokusebenzisana kwedijithali kubonisa indlela exhumanisa imikhuba yesiko esesungulwe nezindlela zanamuhla zokuxhumana.
Ukuqashelwa
Mayelana ne-Umklomelo Wensimbi we-A' Design Award
Fountain Of Fortune Umsebenzi Oyinhloko: Ukupakisha Konyaka Omusha iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Fountain Of Fortune Umsebenzi Oyinhloko: Ukupakisha Konyaka Omusha ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Fountain Of Fortune Umsebenzi Oyinhloko: Ukupakisha Konyaka Omusha iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.
Ngemuva Kokuklama
Iphakheji Yabezindaba
Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.
- Izici Ezihlukile
- This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
- Izilinganiso Nokupakisha
- Box Size: 210mm x 150mm x 80mm
Material: 1200gsm cardboard with specialty red paper and foil details
Print: CMYK + gold foil + spot UV
Inner: 2 x 330ml aluminum cans (custom wrap)
Add-ons: QR code activation, integrated storytelling lid print - Amathegi
- Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
- Ubuchwepheshe Bokukhiqiza
- The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
- Inselele Yokudweba
- A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
- Ucwaningo
- This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
- Ugqozi
- Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
- Ubude Bephrojekthi
- Design Period: July 2024-October 2024
Production and Launch: November 2024
Location: Taipei, Taiwan - Ukuhamba Kokusebenza
- Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
- Amapathenti
- The design, illustrations, and concept are original creations owned by Bank SinoPac. All rights reserved.
- Amalungu Eqembu
- Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac - Amakhredithi Ezithombe
- All images by Bank SinoPac.
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