Unheardible Ukwakhiwa Kophawu Lomqhudelwano Womculo ngu-Bloom GmbH Nürnberg

Umdwebo Unheardible Ukwakhiwa Kophawu Lomqhudelwano Womculo ngu-Bloom GmbH Nürnberg ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2026 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukukhangisa.

IsilivaUkukhangisa· 2026

Unheardible Ukwakhiwa Kophawu Lomqhudelwano Womculo

ngu Bloom GmbH Nürnberg

Iklayenti: D-Bue Wettbewerb

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukukhangisa

21,575

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#173864

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Unheardible Ukwakhiwa Kophawu Lomqhudelwano Womculo

I-D-bue iwuhlobo olukhethekile lomqhudelwano womculo: njalo eminyakeni emibili, abafundi abakhethiwe abavela emakolishi omculo aseJalimane bethula imibono yabo yobuciko ngamunye ochungechungeni lwamakhonsathi. I-Bloom yakhe umqondo wokuxhumana owenzelwe ngokukhethekile lolu hlobo olukhethekile. Ukugxila kusesithombeni somsindo esiguqukayo esakhiwe ngokubonakaliswa komsindo nge-3D. Sithatha indlebe yomuntu njengesiqalo saso futhi sizibumba ngokulandela uphawu lomsindo olwakhelwe umqhudelwano njengophawu lokuhlolwayo, okungakaze kuzwakale. Igama elisha elithi Unheardible liphelelisa okubonwayo futhi liqinisekisa ukubonakala nokwaziwa kalula.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Unheardible Ukwakhiwa Kophawu Lomqhudelwano Womculo iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Unheardible Ukwakhiwa Kophawu Lomqhudelwano Womculo ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Unheardible Ukwakhiwa Kophawu Lomqhudelwano Womculo iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: D-bue is a music competition of the future: every two years, selected students from German music academies present their artistic visions in concerts.Bloom developed a pioneering communication concept. Central to the design is a dynamic sound sculpture, created using 3D sound visualization. Originating from the human ear and shaped by a custom sound logo, it symbolizes the unheard. The neologism - Unheardible - complements the key visual, ensuring strong visibility and recognition across all media.
Izilinganiso Nokupakisha: 3D animations for website, digital media and social media, campaign motif for digital campaign, OoH media, and advertisements in event magazines. Publications in the form of an event magazine and program booklets for the individual events. Posts and digital ads in the run-up to and aftermath of the competition, participants, jury and concerts.
Amathegi: 3D sound visualization, Audio-synced animation, Sound sculpture, Visual identity, Music competition, Event communication, integrated communication concept, Out-of-home advertising, Social media campaign
Ubuchwepheshe Bokukhiqiza: The central key visual is an audio-synced animation based on a specially developed sound logo. In 3D software, the model of a human ear was modeled along this sound data as a dynamic sculpture. The final teaser animation was then created in specialized animation software. In this way, the acoustic experience was precisely translated into a visual form.
Inselele Yokudweba: The biggest challenge was to do justice to the creative force and stylistic diversity of the participants with just one key visual and a holistic communication framework. This one image had to convey the visionary, the unheard of of the competition, communicate at eye level - and at the same time act as an identity-forming umbrella both internally and externally and arouse the interest of the public.
Ugqozi: The aim was to make D-bue visible and audible to the public and participants alike as an innovative music competition in order to generate attention, boost ticket sales and visualize the cultural claim. Bloom developed a communication concept based on the event's sound logo and translated it into a striking visual. The ear as a dynamic sound sculpture communicates the core promise: an unheard musical experience. The result is a clear and unmistakable visual language that reflects the diversity and creative energy.
Ubude Bephrojekthi: From February 2024, the D-bue communication concept became visible step by step: venues, organizing team and jury were presented, followed in March by the ensembles with their visionary projects. Interviews and background reports made the anticipation tangible. From the end of March: ticket sales and insights into the contributions. In May, the campaign reached the public space. From May 28 to June 1, the concerts could then be experienced live - digitally accompanied until the award ceremony.
Ukuhamba Kokusebenza: The communication concept makes the competition visible, accompanies it for months, provides information, arouses curiosity and increases anticipation. It brings audiences and artists together online, in public spaces and on site. It explains the process, introduces participants, provides orientation at the concerts and gives the competition a strong, recognizable face - from the kick-off to the award ceremony.
Amalungu Eqembu: Project Manager Client: Phillip Gaiser
In House Design Client: Melissa Porzner
Senior Project Manger: Eva-Maria Engelbrecht
Project Manager: Bruna Soares
Junior Account Manager: Lilly Molau
Creativ Director: Stefan Maier-Wimmer
Senior Art Director: Sebastian Hudl
3D Animation & Grafic Design: Jana Himmel
Animation & Grafic Design: Nico Boike
Dtp: Elisa Jones
Text: Benjamin Jungert