Umdwebo Roots Ama-zine ngu-Xun Zuo ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Okushicilelwe.

IbhulonziOkushicilelwe· 2025

Roots Ama-zine

ngu Xun Zuo

Iklayenti: Xunzuodesign

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Okushicilelwe

52,303

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#172635

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Roots Ama-zine

Lolu shicilelomqulu olwakheke ngezingxenye luqukethe ama-zine, ngalinye elenziwe ngolimi lokubonakalayo olukhombisa ubunjalo babalandisela. Lugxile ezitolo zekhofi zaseNew York, lubamba indlela abafuduki abasha abazulazula ngayo ekuxhumaneni nasekuzizweni bekungabakubo. Ifomethi ethungelwe nevalelwe ngevacuum ivusa ukungaqhubeki nokucindezeleka kwemizwa. Ngezindaba zomuntu ngamunye, iphrojekthi iveza inani lomphakathi lamabhizinisi amancane futhi ibuyekeza umklamo wemizwa njengethuluzi lokubandakanya.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Roots Ama-zine iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Roots Ama-zine ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Roots Ama-zine iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: A book of zines, each a voice, a mood, a rhythm. Designed with visualized personal styles from the storyteller, these fragments emerge from coffee shops in New York, where new immigrants seek connection in a fast moving city. Loosely sewn and vacuum sealed, the form speaks of impermanence. This modular archive becomes both vessel and invitation, mapping emotion, honoring small businesses, and asking what design can do when it listens.
Izilinganiso Nokupakisha: 203.2 mm x 139.7 mm zine, 6 zines total, 120 pages, printed media with sewn binding, vacuum sealed in a plastic bag.
Amathegi: Zine, Book, Ethnographic Research, Branding, Customer Experience
Ubuchwepheshe Bokukhiqiza: A modular collection of zines, each using different paper stocks, printing methods, and a mix of sewn and Coptic binding. Every material choice was shaped by conversations with storytellers. Inspired by the Chinese Red Thread legend, the bindings reflect connection and distance. A business card included in the set acts as an invitation, extending the narrative and welcoming new voices into the ongoing story.
Inselele Yokudweba: The biggest challenge was conducting interviews with storytellers in a neutral, non leading way, helping them share their stories without guiding them toward specific narratives about their relationship with coffee and local culture. This was particularly challenging because the influence of environment, brand design, and tone on consumers, especially who are not native speakers, is often indirect.
Ucwaningo: This research combines qualitative and quantitative methods to explore how coffee connects foreign individuals to local communities. It aims to understand how cafe branding influences consumer decision making. Data was collected through interviews, questionnaires, and cultural probes with over 40 participants. The findings emphasize the significance of emotional connections in branding and suggest that businesses can enhance consumer engagement by focusing on emotional design in real life interactions.
Ugqozi: Coffee branding often reflects local culture and community, as coffee shops serve as social anchors. As a former international student, I saw coffee, a global symbol, as a bridge to belonging. I visited local cafes across New York, gathering stories from outsiders and navigating connections. This project is both a storytelling platform and a reflection on how brand and experience design shape human relationships.
Ubude Bephrojekthi: An ongoing project started in August 2022. The most recent update was in July 2024.
Ukuhamba Kokusebenza: This book, or zine collection, connects with readers through print in a tangible way. Its unique visual language tells stories while reflecting the personal style of each storyteller. The first zine introduces the inspiration of the project, followed by others sharing diverse stories, reinforcing community. The final zine guides readers on how to participate and invites them to contribute. A business card on the vacuum sealed packaging provides submission details.