Umdwebo Marlenka Isiqukathi ngu-David Kantor ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2025

Marlenka Isiqukathi

ngu David Kantor

Iklayenti: Marlenka International s.r.o.

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

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Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Marlenka Isiqukathi

Ukuklama kabusha kwesiqukathi se-Marlenka kugxile kumklamo ohlanzekile, ohlukile oqinisekisa ukubonakala okuqinile eshalofini nokuhlukaniswa okucacile kulolonke uhla lwemikhiqizo. Uhlelo lwesiqukathi luklanyelwe ukufaka amakhekhe ahlukahlukene nezidlo ezimnandi ezisekelwe kuchwane, kusetshenziswa indlela ehlelekile yokuhlukanisa ukunambitheka, izakhiwo, nobukhulu. Ubuhle bokukhanya okuphakeme kukhulisa ukuheha komkhiqizo, kuyilapho izinto zokwakha ezintsha nobuchwepheshe bokushicilela obuphucukile buqinisekisa ikhwalithi ephezulu kakhulu. Umklamo ocwengekile awugqamisi nje ulwazi lomthengi kodwa uphinde uqinise ukuhlonza komkhiqizo we-Marlenka nendawo yayo emakethe.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Marlenka Isiqukathi iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Marlenka Isiqukathi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Marlenka Isiqukathi iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
Izilinganiso Nokupakisha: The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
Amathegi: marlenka, redesign, packaging,
Ubuchwepheshe Bokukhiqiza: A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
Inselele Yokudweba: Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
Ucwaningo: The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
Ugqozi: The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
Ubude Bephrojekthi: The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
Ukuhamba Kokusebenza: The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
Amalungu Eqembu: David Kantor
Radek Vysocký
Vojtěch Halamíček
Amakhredithi Ezithombe: David Kantor
Petr Vaněk