Moutai Prince Ukupakisha Kwebhodlela Lotshwala ngu-Chengdu Wanjiazu Technology Co., Ltd

Umdwebo Moutai Prince Ukupakisha Kwebhodlela Lotshwala ngu-Chengdu Wanjiazu Technology Co., Ltd ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IgolideUkupakisha· 2025

Moutai Prince Ukupakisha Kwebhodlela Lotshwala

ngu Chengdu Wanjiazu Technology Co., Ltd

Iklayenti: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Ukupakisha

192,019

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#169050

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Moutai Prince Ukupakisha Kwebhodlela Lotshwala

I-Moutai Prince iwumklamo wokupakisha webhodlela lotshwala baseShayina elingu-500 ml. Isisekelo sebhodlela sithatha isimo saso esigobile kusikhwama sikashiziyane, futhi ingxenye ephezulu ilingisa imbali kashiziyane eqhakazayo. Isivalo esiwumumo we-T sihlanganisa imifanekiso yamacembe kashiziyane kanye nomdwebo wezimpaphe ezinhlanu. Isivalo senziwe ngokugxivizwa kwensimbi, okudala ukwakheka okunemininingwane enobukhulu obuthathu. Isisekelo siphothulwe ngokwakheka kwe-velvet okuntofontofo ukukubamba. Uhlelo lwemibala lusebenzisa umbala wesobho onobunono kanye namathoni ethusi negolide elicwebezelayo. Ilebula elithe ukutsheka phezu kwesizinda esinsomi se-wisteria lihaqwe amaphethini ezikhwebu zikakolweni ezigolide.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

Moutai Prince Ukupakisha Kwebhodlela Lotshwala iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Moutai Prince Ukupakisha Kwebhodlela Lotshwala ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Moutai Prince Ukupakisha Kwebhodlela Lotshwala idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
Izilinganiso Nokupakisha: A bottle contains 500ml
Amathegi: Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
Ubuchwepheshe Bokukhiqiza: The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
Inselele Yokudweba: The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
Ucwaningo: This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
Ugqozi: A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
Ubude Bephrojekthi: The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
Ukuhamba Kokusebenza: By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
Amalungu Eqembu: General Manager and Design Director: Jingan Jia