Potamya Ukudizayina Kwembobo ngu-Ebru Sile Goksel and Ipek Eris Ugurlu

Umdwebo Potamya Ukudizayina Kwembobo ngu-Ebru Sile Goksel and Ipek Eris Ugurlu ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Umkhiqizo Oqhubekayo.

IbhulonziUmkhiqizo Oqhubekayo· 2025

Potamya Ukudizayina Kwembobo

ngu Ebru Sile Goksel and Ipek Eris Ugurlu

Iklayenti: Studio Born

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Umkhiqizo Oqhubekayo

34,122

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#168467

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Potamya Ukudizayina Kwembobo

Inezimu emasikweni asendulo ase-Mesopotamia, indawo yokuzalwa kwezolimo, i-Potamya ixhumene ngokujulile nomlando kuyilapho yamukela ukusimama kwanamuhla. Njengophawu lwemvelo nolwendalo, inikeza ama-pasta amabhoqo angenaluthi nga-100%, ama-vegan kanye nokuqamba okusimeme nokulula ukusetshenziswa. Isistimu entsha yokulinganisa ekhishwayo inciphisa imfucuza ngokuguqula isivalo esiphezulu libe yinkomishi yokulinganisa efakwe ngaphakathi, ephinda isetshenziswe. I-Potamya ihlanganisa kahle ifa nendlela yanamuhla, iqinisekisa ukugoqwa okusebenzayo, okuphinda kusetshenziswe, nokunciphisa imfucuza.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Potamya Ukudizayina Kwembobo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Potamya Ukudizayina Kwembobo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Potamya Ukudizayina Kwembobo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Rooted in ancient Mesopotamian culture—the birthplace of agriculture—Potamya deeply connects to history while embracing modern sustainability.As a natural, organic brand, it offers 100% gluten-free, vegan legume pastas with sustainable, user-friendly innovation.A new peel-off measuring system reduces waste by transforming the top lid into a built-in, reusable measuring cup.Potamya seamlessly merges heritage with a contemporary approach, ensuring practical, reusable, and waste-reducing packaging.
Izilinganiso Nokupakisha: The Potamya legume pasta packaging series is produced in various sizes and weights depending on the pasta type. The colors are chosen to match the hue of the legumes, aligning with the pasta visible through the window area. The measuring cup is designed based on a single portion (80g).
Amathegi: Sustainability, packaging, illustration, design, food, potamya, pasta, food, sustainable design, graphic design
Ubuchwepheshe Bokukhiqiza: The packaging is crafted using eco-friendly, recyclable materials, ensuring minimal environmental impact. The peel-off measuring system was developed after extensive prototyping, collaborating with multiple manufacturers to perfect its seamless usability. The structure is designed for efficiency in production while maintaining durability, ensuring that the innovative measuring feature remains functional throughout the product's lifespan.
Inselele Yokudweba: The challenge was shifting consumer habits from traditional pasta to nutrient-rich legume pasta while encouraging sustainable practices. The design not only emphasizes the health benefits of legume-based alternatives but also incorporates a built-in portion control system for effortless, precise serving. By seamlessly integrating this feature into the packaging, the project promotes sustainability and enhances convenience in everyday cooking. Overcoming manufacturing limitations and aligning sustainability with innovation pushed the boundaries of conventional packaging design.
Ucwaningo: To restore the disrupted natural balance, one of the most critical factors in ensuring sustainability is clean farming—yet it is practiced on only 1% of the world's agricultural lands. Organic farming leads to an increase in both the quantity and quality of produce. Globally, one out of every three plates of food goes to waste, three children die of hunger every minute, and 60% of food waste could be recovered. To consume nature’s gifts without waste, we have developed a portioned cap system. Contribute to sustainable living by consuming responsibly.
Ugqozi: Potamya’s design is deeply rooted in ancient Mesopotamian culture, the birthplace of agriculture. The visual language reflects the artifacts, tools, and symbols from this era, reimagined through a modern, minimalistic approach. The logo, set in a deep navy, draws inspiration from geometric forms found in ancient Mesopotamian tools and inscriptions, creating a timeless yet contemporary feel. The illustration concept is a direct nod to the origins of agriculture, featuring stylized representation.
Ubude Bephrojekthi: The creation of the brand identity, including the logo, typography, color palette, graphic style, and illustrations, and their integration into the packaging design, took 1.5 months. An additional 1.5 months was dedicated to preparing the packaging for printing and producing samples, bringing the total project timeline to 3 months.
Ukuhamba Kokusebenza: We designed the packaging to challenge traditional pasta-buying habits by making the benefits of legume pasta instantly clear. A transparent window showcases the organic pasta, while bold labeling highlights its rich nutrition, building awareness and trust. The back of the box features a warm illustration of the cooking process and key product details, reinforcing its uniqueness. As an emerging category, legume pasta needed an equally innovative approach, leading to a sustainable, thoughtfully designed package aligned with the brand’s philosophy. To change the perception that legume pasta may lack flavor, we included a collection of delicious, inspiring recipes. Potamya quickly gained attention, appealing to health-conscious and eco-friendly consumers.
Amalungu Eqembu: Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Graphic Designer: Cansu Taskin
Amakhredithi Ezithombe: Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Graphic Designer & Illustator: Cansu Taskin