Grandpa Gui Ukuphakwa Kweti ngu-Jinxin Liu

Umdwebo Grandpa Gui Ukuphakwa Kweti ngu-Jinxin Liu ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2025

Grandpa Gui Ukuphakwa Kweti

ngu Jinxin Liu

Iklayenti: Grandpa Gui

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#166449

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Grandpa Gui Ukuphakwa Kweti

UGogo Gui ukuklanywa kokuphakwa kweti okwenzelwe uphawu lweti yamakhambi. Ukuphakwa kwenziwe ngephepha elikhethekile elimatte, licindezelwe ngemibala yePantone futhi liqedelwe ngokugxilisa (embossing). Imifanekiso yamakhambi neminyibe ekuleyo teni iboniswa ngaphandle. Umbalabala okhanyayo ubonisa isimo esilula somkhiqizo. Isakhiwo sithuthukisa ibhokisi lendabuko lendiza (airplane box) futhi sihlanganiswa nendlela yendabuko yamaShayina yokusonga. Le ndlela yokusonga igcina izindleko zokukhiqiza ziphansi futhi inikeza iphakheji ukubukeka okuhlukile.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Grandpa Gui Ukuphakwa Kweti iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Grandpa Gui Ukuphakwa Kweti ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Grandpa Gui Ukuphakwa Kweti iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This tea packaging focuses on promoting body lightness and beauty, aiming to give consumers a direct sense of lightness through its design. We illustrated the herbs and flowers contained in the tea on the packaging and used a traditional winding method, which not only highlights the product's uniqueness but also keeps packaging costs low. In terms of color, we chose a light palette to reflect the product's characteristics.
Izilinganiso Nokupakisha: Width 270 mm x Depth 100 mm x Height 95 mm
Amathegi: Packaging, Tea, Chinese Culture, Women, Herbs
Ubuchwepheshe Bokukhiqiza: The packaging utilizes matte special paper, with the pattern featuring Pantone colors and embossing techniques, which render the design exquisite and textured. Complemented by the airplane box structure and the winding form, the entire packaging exudes a sense of lightness and cultural sophistication.
Inselele Yokudweba: The biggest challenge in the project was to express Chinese tea culture through packaging and showcase the product's slimming and beautifying features. We consulted numerous ancient Chinese texts, found the winding packaging form, and addressed the issue by illustrating herbs and using light colors.
Ucwaningo: This project enhances sales by improving product packaging to attract consumers. The goal is to showcase Eastern tea culture and convey a light, healthy feeling through design. Market research and customer interviews were used to create eco-friendly, light-colored packaging. The design improves the sensory experience, differentiates the product in the market, and strengthens the brand. It reduces costs, boosts appeal, and supports sustainability with recyclable materials and reduced printing.
Ugqozi: This is a tea packaging that focuses on lightness and beautifying effects. The client wishes to present the visual essence of Eastern tea culture. To convey this, we used traditional Chinese winding techniques, illustrated flowers and herbs related to herbal tea, and incorporated light colors in the packaging.
Ubude Bephrojekthi: The project started in December 2023 in Nanning and finished in August 2024 in Nanning.
Ukuhamba Kokusebenza: This packaging has been improved upon the traditional airplane box structure and enhanced with a winding form, making the entire package more innovative and unique.
Amalungu Eqembu: Designer: Jinxin Liu
Amakhredithi Ezithombe: Image #1: Photographer Simin Wang, Jinxin Liu
Image #2: Photographer Simin Wang, Jinxin Liu
Image #3: Photographer Simin Wang, Jinxin Liu
Image #4: Photographer Simin Wang, Jinxin Liu
Image #5: Photographer Simin Wang, Jinxin Liu