Kaorium Idivayisi Yokuzwa Amaphunga ngu-Toshiharu Kurisu - Scentmatic

Umdwebo Kaorium Idivayisi Yokuzwa Amaphunga ngu-Toshiharu Kurisu - Scentmatic ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina I-Inthafeyi.

IsilivaI-Inthafeyi· 2025

Kaorium Idivayisi Yokuzwa Amaphunga

ngu Toshiharu Kurisu - Scentmatic

Iklayenti: Scentmatic Inc.

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-I-Inthafeyi

34,773

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#166218

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Kaorium Idivayisi Yokuzwa Amaphunga

Lesi sistimu yesibonakaliso esisebenzisanayo esinikeza indlela entsha yokuzwa nokujabulela amaphunga ngokuhlanganisa iphunga nolimi. Sisebenzisa ubuchwepheshe be-AI obubizwa nge-Kaorium, olubonisa izimpawu zamaphunga, abasebenzisi bangahlola imibono yabo yamaphunga bese behlola amagama achazayo ahambisana nemizwa yabo. Lokhu kubavumela ukuthi bathole amaphunga ahambisana ngokuphelele nezizwa zabo eziyingqayizivele.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Kaorium Idivayisi Yokuzwa Amaphunga iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Kaorium Idivayisi Yokuzwa Amaphunga ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Kaorium Idivayisi Yokuzwa Amaphunga iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This interactive signage uses AI to put scents into words and visualize the characteristics of each scent, offering new ways to encounter and enjoy scents.
To allow users to focus on the images evoked by the scent and words, visual elements are kept to a minimum, with text floating up on the tabletop for a simple UI.
Finally, the desired scent is presented in a scene like a "babbling brook of fresh greenery," encouraging emotional engagement.
Izilinganiso Nokupakisha: External dimensions W1083.5 × D718 × H850 mm
Weight 80kg

Using RFID, this new sensory experience combines scent and words, and the physical and digital, creating easy-to-understand and friendly interactions.
Amathegi: Kaorium, AI, fragrance, signage, device
Ubuchwepheshe Bokukhiqiza: Everyone perceives scents differently.
Kaorium puts these diverse perceptions into words and presents them, but it wants to respect "how the user themselves felt" and not unilaterally limit its interpretation.
With cognitive diversity gaining attention in the context of education and business, Kaorium believes it can contribute to fostering a culture of respect and mutual acceptance of differences in how people perceive scents.
Inselele Yokudweba: When the prototype was actually completed, it became clear that it would be difficult to elevate the scent into a valuable experience simply by describing it in words.
Rather than assigning a fragrance professional, they took a more consumer-oriented approach, pursuing what consumers "want" and collaborated with the sake, sports, and education sectors to improve social and experiential value.
Ucwaningo: In order to verify the value of KAORIUM from a neuroscience perspective, joint research was conducted with the University of Tokyo.
In a demonstration experiment at a fragrance shop, the entrance rate increased by 139% and the purchase rate increased by 287% compared to before the introduction.
The use of KAORIUM overseas is also increasing, including an exhibition at the London Design Festival 2023 and its introduction at The Fragrance Shop, the largest in the UK.
Ugqozi: This project began with the vision of "enriching people's sensibilities and senses through fragrance."
Fragrances enrich our lives, but scents are vague and difficult to grasp, and each person perceives them differently.
For many people, it is difficult to choose a scent that suits them from the vast selection available, so we thought that "words" would be the key to creating an experience that allows many people, including beginners, to enjoy scents.
Ubude Bephrojekthi: The project started in Japan in November 2019. The extrasensory experience of scent that Kaorium brings can be applied to various fields such as education, food and drink, art and entertainment, and shopping. Currently, we are developing tools for sensory education, food and drink experiences, and purchasing experiences for brick-and-mortar retail stores. We are researching further possibilities for use.
Ukuhamba Kokusebenza: Using natural language processing, Kaorium can replace scents with simpler expressions that beginners can understand, such as "soft," "soapy," and "clean."
Existing methods to support product selection include "diagnostic content," which suggests products that suit users by answering questions in a questionnaire, but KAORIUM provides an experience that allows users to actually smell different scents and delve deeper into how they feel, creating a more satisfying experience.
Amapathenti: Trademark (2023) 2022-082558 SCENTMATIC.Inc
Amalungu Eqembu: producer/director: Toshiharu Kurisu
designer: Yoshiyuki Habashima
Amakhredithi Ezithombe: Image #1: SCENTMATIC.Inc, Kaorium, 2025.
Image #2: SCENTMATIC.Inc, Kaorium, 2025.
Image #3: SCENTMATIC.Inc, Kaorium, 2025.
Image #4: SCENTMATIC.Inc, Kaorium, 2025.
Image #5: SCENTMATIC.Inc, Kaorium, 2025.