Umdwebo Panpan Ibhokisi Yesipho ngu-Wu Yao ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.
IbhulonziUkupakisha· 2025
Panpan Ibhokisi Yesipho
ngu Wu Yao
Iklayenti: Beijing Wuyao Cultural and Creative Co. Ltd.
Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha
Umnqobi Womklomelo Oqinisekisiwe
Qinisekisa Isimo Somklomelo se-#165767Ukuklama
Mayelana ne-Panpan Ibhokisi Yesipho
Panpan ibhokisi yesipho enombhalo olinganiselwe eyakhelwe ukugcina imikhiqizo yohlobo kanye nezipho ezikhethiwe. Isakhiwo sangaphandle sithathelwa ugqozi emabhokisini asendulo asendabuko zamaShayina okudla, kuyilapho ukuhlotshiswa kulandela isitayela sase-Chinoiserie esithandwa e-Europe ngekhulu le-18. Izindawo ezidumile zamaShayina namaFulentshi zihlanganiswa nomlingiswa wohlobo emidwebeni eshisiwe ngofuzo. Ibhokisi yenziwe ngekhadibhodi, inezingcezu zensimbi ngaphambili nangemuva. Amaphethini kakoloni ehlangothi kanye namaphethini amabhamba angaphakathi acuciwe ngephepha legolide. Isivalo esigoqekayo sivaleka sibanjwe amamagineti.
Ukuqashelwa
Mayelana ne-Umklomelo Webhulonzi we-A' Design Award
Panpan Ibhokisi Yesipho iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Panpan Ibhokisi Yesipho ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Panpan Ibhokisi Yesipho iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.
Ngemuva Kokuklama
Iphakheji Yabezindaba
Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.
- Izici Ezihlukile
- This is a limited gift box made by the Panpan brand to celebrate the 60th anniversary of the establishment of diplomatic relations between China and France. It is used as a souvenir for the brand's new product launch held in Paris. Combining famous Chinese and French attractions with the brand's IP image, the gift box contains brand products and selected gifts.
- Izilinganiso Nokupakisha
- 105mm x 245mm x 335mm
- Amathegi
- Panpan, Packaging Design, Limited, Gift Box
- Ubuchwepheshe Bokukhiqiza
- The gift box is made of cardboard. The gold medal on the front and the limited edition identity plate on the back are made of metal. The illustrations on the gift box are made of hot stamping, and the patterns of wheat on the side and bamboo on the inside are made of gold paper embossing.
- Inselele Yokudweba
- As a gift box for China-French friendship, how to balance and choose Chinese and French elements is the first problem. The main consumers of the brand come from the sinking market, how to design a Premium Limited gift box that meets its brand positioning is the second problem. The Chinoiserie style is the answer, which combines Chinese and European elements, and the gorgeous decoration is more suitable for the brand than minimalism.
- Ucwaningo
- This limited edition gift box celebrating the 60th anniversary of the establishment of diplomatic relations between China and France combines the essence of Eastern and Western aesthetics. Inspired by classical Chinese food boxes and the prevalent Chinese style in 18th century Europe, it is made of environmentally friendly cardboard material. The ribbon lines on the box decoration are inspired by the Panpan logo, symbolizing the bond of cultural exchange. The overall design is like a precious gift and a cultural bridge, interpreting the friendship between China and France through design language.
- Ugqozi
- The design of the appearance is inspired by ancient Chinese food boxes, and the gift box style is inspired by the Chinoiserie style that was popular in Europe in the 18th century, incorporating famous Chinese and French attractions and elements. The curved opening line is inspired by the line elements of the Panpan logo, and its shape is also like a ribbon, connecting the Chinese and French elements in the illustration.
- Ubude Bephrojekthi
- The project started in May 2024 in Beijing and finished in August 2024 in Beijing.
- Ukuhamba Kokusebenza
- The opening lines of the gift box are curved, dividing the illustration into two parts to show more details. The gift box opens with a flip lid and is fixed with magnets.
- Amalungu Eqembu
- Design Director: Wu Yao
Illustrator: Zhang Yuchen
Illustrator: Xie Baixing
Graphic Designer: Zheng Ziyang
Graphic Designer: Tan Zhen
Graphic Designer: Tang Wenhu
3D Designer: Liao Hao
Design Assistant: Fu zijie
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