Umdwebo Vegetable Box Iphakeji ngu-Kikumi Yoshida ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.
IbhulonziUkupakisha· 2025
Vegetable Box Iphakeji
ngu Kikumi Yoshida
Iklayenti: Hagata Farm
Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha
Umnqobi Womklomelo Oqinisekisiwe
Qinisekisa Isimo Somklomelo se-#164661Ukuklama
Mayelana ne-Vegetable Box Iphakeji
Lomklamo uphinde ucabange kabusha imifino njengobuciko obuzelwe emhlabathini, ubandakanya izinzwa ngokubukeka kwazo kanye nephunga lazo. Umfanekiso, okhuthazwe ilanga, ubonisa isiqephu esisikiwe sokalothi, okufanekisela ukuxhumana phakathi komnikazi nomamukeli. Lomklamo wethula imifino ejwayelekile ngendlela entsha nedaliwe. Amalebula enziwe ngezinto ezilondoloza ubunjalo bephakeji, okuvumela ukusebenziswa kabusha ngemuva kokunikezwa. Le ndlela ecabangisisayo ithuthukisa inani elibonwayo lemifino, iyenze ibe nencazelo njengezipho futhi yenze kujule ukuzizwa kumnikazi nakumamukeli.
Ukuqashelwa
Mayelana ne-Umklomelo Webhulonzi we-A' Design Award
Vegetable Box Iphakeji iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Vegetable Box Iphakeji ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Vegetable Box Iphakeji iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.
Ngemuva Kokuklama
Iphakheji Yabezindaba
Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.
- Izici Ezihlukile
- Vegetables are envisioned as "art born from the soil," engaging our senses through their appearance and aroma. The design motif, reminiscent of the sun, symbolizes a cross-section of a carrot, fostering connections between giver and receiver. This initiative reintroduces familiar vegetables in a novel light. The labels are made from materials that do not harm the packaging, allowing use after gifting. This approach enhances the value of the vegetables, making them a more meaningful gift.
- Izilinganiso Nokupakisha
- 300 mm (w) x 235 mm (d) x 70 mm (h)
- Amathegi
- gift, package design, farmer, vegetable, foil stamping
- Ubuchwepheshe Bokukhiqiza
- This gift box is designed primarily to hold carrots and other root vegetables. Before creating the design, we carefully examined the carrots from various angles and chose a paper that highlights their vibrant colors. To enhance the visual appeal, we applied transparent foil stamping on the top surface, creating a symbol that resembles a sun, inspired by the cross-section of a carrot. The interior of the box features a deep gray color, accompanied by brand description text that articulates the brand concept. This thoughtful design not only showcases the beauty of the vegetables but also communicates the essence of the brand effectively.
- Inselele Yokudweba
- The value of carrots in the market is very low. The concept and difficult part of the project was to break that common sense and appeal to consumers by adding new value to the taste, beauty, and bounty of carrots and vegetables.
- Ucwaningo
- The motif printed on the top of the box is a cross section of a carrot, which is a schematic representation of the sun. The cross section of the carrot shows multiple tissues beautifully aligned. It is the parts of the carrot that are usually overlooked that have universal beauty.
- Ugqozi
- Through extensive meetings in the fields, we gained insight into the farm owner's passion for vegetable farming and the intricacies of his production. This experience revealed that vegetables are not merely visually appealing; they possess a charm that engages the senses. This realization has greatly enhanced the brand's identity and improved the product's appeal, positively influencing consumer perception and reinforcing its market presence.
- Ubude Bephrojekthi
- The project began in 2022 in Niihama, Ehime, Japan, and won the Grand Prix at that year's Creators Club Ehime Awards, as well as the Packaging Category Award and the Prefectural Citizens' Judging Award.
- Ukuhamba Kokusebenza
- Carrot leaves will be used as part of the cushioning material in this package. This way, the unique texture of the vegetable can be felt. In addition, a special label that does not damage the material of the box allows it to be used as a durable and beautiful box that can be used even after gifting.
- Amakhredithi Ezithombe
- #1:Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando,vegetable box,2023.
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