Pacific Aquarium Ukwakha Kabusha Uphawu Lwenkampani ngu-Mikayla Gao

Umdwebo Pacific Aquarium Ukwakha Kabusha Uphawu Lwenkampani ngu-Mikayla Gao ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

InsimbiIgrafikhi· 2025

Pacific Aquarium Ukwakha Kabusha Uphawu Lwenkampani

ngu Mikayla Gao

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Igrafikhi

11,476

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#164272

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Pacific Aquarium Ukwakha Kabusha Uphawu Lwenkampani

Njengendawo enkulu kunazo zonke yokugcina izilwane zasolwandle eSouthern California, i-Pacific Aquarium iveza kangcono kakhulu ukuhlukahluka okuningi kwe-Pacific Ocean. Ukwakha kabusha uphawu kuye kwenza ngcono ukufundeka nokukhunjulwa futhi kwenza lula igama ngokuthi libe yi-The Pacific Aquarium. Umklamo uqukethe izimo eziguqukayo kanye nefonti eyenziwe ngokukhethekile, okuvusa isimo solwandle esishintshashintshayo futhi kuqinisa umgomo we-aquarium wokufinyeleleka, imfundo, nokulondoloza ngokusebenzisa ubunikazi obubonwayo obuhlanganisiwe nobushintshashintshayo.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Pacific Aquarium Ukwakha Kabusha Uphawu Lwenkampani iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Pacific Aquarium Ukwakha Kabusha Uphawu Lwenkampani ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Pacific Aquarium Ukwakha Kabusha Uphawu Lwenkampani iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: As Southern California’s largest aquarium, the Pacific Aquarium showcases best representing the Pacific Ocean’s rich diversity. The rebranding improved legibility and memorability and simplified the name to "The Pacific Aquarium." The design features fluid shapes and a custom font, evoking the ocean’s dynamic nature and reinforcing the aquarium’s mission of accessibility, education, and conservation through an adaptable, cohesive visual identity.
Izilinganiso Nokupakisha: The new identity system is applied across all physical and digital touchpoints, including posters, signage, and stationery set. The identity also spans the aquarium’s desktop and mobile website, ensuring accessibility and fluid user experience across all platforms. The generative card tool provides members with customizable design options for their membership cards.
Amathegi: rebranding, brand identity, concept, institutional communication, graphic, logo, generative design, font design, ArtCenter College of Design
Ubuchwepheshe Bokukhiqiza: The design was inspired by the fluidity of the ocean, and translated into a custom modular font. The exhibition typeface was developed using generative design techniques to create symbols reflecting the urgency of ocean conservation. The design was applied across various media, ensuring visual coherence from small-scale digital assets to large-scale physical installations, providing a consistent identity for the Pacific Aquarium.
Inselele Yokudweba: The hardest part of this design activity was balancing the need for a modern, cohesive identity while preserving the educational and conservation values of the Pacific Aquarium. The challenge lay in creating a fluid, adaptable design that worked across various media platforms, from digital interfaces to large-scale exhibits.
Ucwaningo: I analyzed the branding of existing aquariums and conservation organizations by collecting visual data from their exhibits, signage, and digital platforms, and reviewing user feedback and engagement metrics to understand public perception. The research helped shape a design that fosters engagement, enhances the visitor experience, and encourages a deeper connection between the aquarium and the community. This adaptable identity improved branding while bridging the gap between design, education, and environmental awareness, creating a more engaging and effective experience for all audiences.
Ugqozi: The new identity serves as a “window,” embracing the ocean’s dynamic and inclusive nature while connecting visitors to the marine world. It reflects the aquarium’s mission to educate, engage, and promote ocean conservation. The open, adaptable design elements invite audiences to explore marine life, reinforcing the Pacific Aquarium’s role as an accessible gateway to learning about the ocean and its ecosystems.
Ubude Bephrojekthi: This project was completed over 14 weeks, from September 15, 2023, to December 15, 2023, as part of my coursework at ArtCenter College of Design in Pasadena, California.
Ukuhamba Kokusebenza: The creation of a new identity for the Pacific Aquarium brings a more accessible and inclusive design, ensuring maximum impact on the institution’s mission. The fluid, modern design system is applied consistently across all physical and digital platforms, from exhibit signage to online content, making it easily recognizable to visitors. The customizable membership card system further enhances visitor interaction. This cohesive visual identity strengthens the connection between the aquarium and its audience, fostering recognition and engagement with educational and conservation initiatives.
Amalungu Eqembu: Mikayla Gao
Amakhredithi Ezithombe: Image #5: Should Wang, Tainan Art Museum, 2019, Unsplash.