Xiao Liu 30th Anniversary Ibhokisi Lesipho ngu-Ziqiong Li

Umdwebo Xiao Liu 30th Anniversary Ibhokisi Lesipho ngu-Ziqiong Li ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2025

Xiao Liu 30th Anniversary Ibhokisi Lesipho

ngu Ziqiong Li

Iklayenti: ONE DESIGN Brand Co., Ltd

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

25,799

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#163859

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Xiao Liu 30th Anniversary Ibhokisi Lesipho

Lolu hlelo lwenzelwe inhlangano enezitolo ezingaphezu kwamashumi amathathu endaweni yasedolobheni lase-Xi'an. Umklamo wephakeji uhlanganiswe ngobuciko nolwazi lomthengi. Kuhlanganisa ngobuchule isihloko sesikhathi ukukhombisa uhambo lwesikhathi obehlanganwe ngalo inkampani namakhasimende ayo, okumela izimiso eziyisisekelo nempumelelo yebhizinisi. Ngaphezu kwalokho, kubandakanya ukuzwana ngokomzwelo okuvuswa ngabathengi. Isikhathi masingabuni; isibopho sethu masibe saphakade!

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Xiao Liu 30th Anniversary Ibhokisi Lesipho iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Xiao Liu 30th Anniversary Ibhokisi Lesipho ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Xiao Liu 30th Anniversary Ibhokisi Lesipho iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This project is specifically designed for an entity with over 30 physical outlets in Xi'an. The packaging design is closely linked to e consumer experience.
By integrating the "time" theme, it represents the journey that the company and its customers have shared over time. This is a powerful way to showcase the company's core values and its prosperity, as it ties the company's growth and success to the relationship with its customers.
It also encapsulates the emotional connection with the consumers. The phrase "Let time not wither; may our bond be eternal!" further emphasizes this emotional aspect. It implies that the relationship between the company and its customers is not just a business one, but something that is meant to last and withstand the test of time. Overall, this gift box is more than just a packaging; it is a symbol of the company - customer relationship, values, and history.
Izilinganiso Nokupakisha: 440mmx240mmx130mm
Amathegi: 30th anniversary, gift-box design, years, company
Ubuchwepheshe Bokukhiqiza: The merchandise is enhanced with gold leaf embellishments, embossed patterns, UV varnish, and other decorative techniques, complemented by metal emblems and textured paper accents.
Ucwaningo: This initiative is tailored for an entity with over thirty physical outlets in the Xi'an metropolitan area. The packaging design is delicately intertwined with the consumer experience. It artfully integrates the thematic element of "time" to signify the shared temporal journey of the company and its customers, epitomizing the entity's core values and prosperity. Moreover, it encapsulates the emotional resonance elicited from the consumer base. "Let time not wither; may our bond be eternal!"
Ugqozi: The gift box was inspired by the company's 25 - year artisanship and its foundational values. The theme "Silent Passage of Years, Rings Marking Time" is central. To bring this theme to life, embossing techniques were used to create the "rings" design. This not only visualizes the concept of time passing but also gives a tactile and visual element to the gift box.
The choice of white and gold papers is significant. White and gold together can give an impression of luxury and richness. It also aims to capture the essence of an era known for its splendor, adding a layer of historical and cultural significance to the gift box.
Ubude Bephrojekthi: The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024.
Ukuhamba Kokusebenza: The box is designed with a pull - out drawer, and the pull - out piece serves as an important interactive device for the brand to convey its emotions to consumers. In combination wi e time - axis design on the outer box, the medallion - arrowhead on the pull - out piece moves through each important year, implying that the consumer has journeyed through 30 years wi e enterprise. When the box is opened, there is the brand's profound emotional expression - the important enterprise scenes over the past 30 years. This shows that the brand has grown along with the consumer's age and generates emotional resonance.
Amalungu Eqembu: Xiao Yaqin
Li Ziqiong
Cai Xueqin
Shaanxi University of Science & Technology
One Design Brand Communication Co., Ltd.