Yeqela kokuqukethwe
Iced Hop Gin Ukupakisha ngu-Michael Held

Umdwebo Iced Hop Gin Ukupakisha ngu-Michael Held ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.


IbhulonziUkupakisha· 2025

Iced Hop Gin Ukupakisha

ngu Michael Held

Iklayenti: Michael Held

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#163667

Imibala

Ukuklama

Mayelana ne-Iced Hop Gin Ukupakisha

Ukunambitheka kwe-gin, okwenziwe ngokuhlanganiswa kwe-hop ne-peppermint, kubonakala kubunikazi bayo bokubonakala. I-cone ye-hop ebandayo ehlanganiswe nesikhova esibhekayo ibamba ingqikithi eqinile, ebandayo yesiphuzo. Ukugqama kwe-mint kuphindwa ekuphakisheni kwangaphandle ngamasheidi aluhlaza okwesibhakabhaka kanye nezimbali zeqhwa ezenziwe ngesitayela. Lesi sihloko esibandayo, esihlanzekile siyaqhubeka ebhodleleni lengilazi elinomkhenkce, lapho ilebula yensimbi ithuthukisa umbono weqhwa. Amaphethini omkhenkce athambile kanye nezigqamiso zeqhwa kubunjwe ngokuvela phezu kobuso, kuqinisa isihloko esisha. Isici ngasinye sisekela ubuntu bokvuselelwa kwe-gin.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Iced Hop Gin Ukupakisha iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Iced Hop Gin Ukupakisha ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Iced Hop Gin Ukupakisha iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile
The frozen hop cone paired with a mystic owl visually reflects the gin's unique flavor profile, dominated by spicy hops and refreshing peppermint. The coolness of mint shapes the overall impression, mirrored in the outer packaging with cool blue tones and ice flowers. This frosty theme extends to the frosted glass bottle, with a metallic label enhancing the icy feel. The recurring owl emblem adds a sense of freshness and determination, highlighting the gin's direct, strong taste.
Izilinganiso Nokupakisha
72 mm x 72 mm x 193 mm
Amathegi
Gin, Infused, iced, owl, hop,
Ubuchwepheshe Bokukhiqiza
In cooperation with the founder, we created the Gin packaging totally from scratch including the material mix. Through these well-chosen and simple materials like the frosted glass and the reflective label the design visually prepares the customer for the upcoming fresh and crisp taste experience.
Inselele Yokudweba
At first, I experimented with different bottle types i.e. brown beer bottles with crown caps or bow closure. Also, I went for a green color theme for the label with classical Blackletter typography. This has led to, a direction of traditional Franconian craft beer design. The idea of peppermint infusion was not directly visible.
Ucwaningo
Not applicable
Ugqozi
The packaging is inspired by handcrafted beer using design elements often seen in craft brewing, like the detailed image of a hop cone. This connects to the idea of quality and care in making the product, similar to how craft beers are made. The frosted glass bottle and metallic label add to this handmade feel, showing that the gin, like craft beer, is made with attention to detail and tradition.
Ubude Bephrojekthi
The project began in November 2023 and was completed in March 2024. The selection of a suitable mix of materials was especially challenging, as the small production volume meant that an attractively priced paper had to be used for the label and outer packaging.

The gin is produced in a small town in Franconian Switzerland and is sold purely locally in the farm store of the small fruit farm.
Ukuhamba Kokusebenza
The fine feel of the velvety, smooth bottles with their fine structure is reminiscent of the feathers of an owl. The asymmetrical label design visually highlights the unconventional character.
Amalungu Eqembu
Michael Held
Amakhredithi Ezithombe
Images: Photographer tm studios visuelle medien GmbH, 2024.

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