Xijiu Matured Liquor Ukupakishwa Kotshwala ngu-Chengdu Times Fashion Art Design Co., Ltd

Umdwebo Xijiu Matured Liquor Ukupakishwa Kotshwala ngu-Chengdu Times Fashion Art Design Co., Ltd ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Weplatinamu we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IplatinamuUkupakisha· 2025

Xijiu Matured Liquor Ukupakishwa Kotshwala

ngu Chengdu Times Fashion Art Design Co., Ltd

Iklayenti: Guizhou Xijiu Co..ltd

Umnqobi we-Umklomelo Weplatinamu we-A' Design Award Esigabeni se-Ukupakisha

1,199,187

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#163642

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Xijiu Matured Liquor Ukupakishwa Kotshwala

I-Xijiu Matured Liquor iwumklamo wokupakishwa wochungechunge lotshwala baseShayina. Ibhodlela ligcina isimo sesigubhu esiyisiko lomkhiqizo futhi libhekisela esimeni esiyindilinga socezu olugcinwe e-Palace Museum, isimo esixhunywe nokuphelela nokuzwana esikweni lendabuko laseShayina. Izitatimende zeminyaka engu-15 nengu-30 ziqoshwe nge-laser njengamaribhoni agelezayo. Isivalo sisebenzisa isimo senhlanhla esinezinhlangothi ezine futhi sivuleka sivaleke kalula. Ngaphakathi, umfanekiso wokuqala ongumsuka onesitayela sokuqopha okhunini ubonisa indawo yemvelo eduze koMfula i-Chishui kanye nezithako zokuphisa. Ibhokisi langaphandle kulula ukuliphatha nokuligcina.

Ukuqashelwa

Mayelana ne-Umklomelo Weplatinamu we-A' Design Award

Xijiu Matured Liquor Ukupakishwa Kotshwala iwinile uMklomelo Weplatinamu we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo eyiqiniso eyingqayizivele, ebukekayo nenobukhosi. Abawinile bePlatinamu yizimangaliso zokudalwa, ubufakazi bemingcele yobuhlakani bokudala, futhi babonisa ubungcweti nobuhlakani obungenakuqhathaniswa babaklami babo. Le miklamo ilindeleke ukuba ibe yimisebenzi edume kakhulu echaza ubuhle besikhathi, enikela ekuhlalakahleni komphakathi futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Xijiu Matured Liquor Ukupakishwa Kotshwala ibonisa izinga elingaphezu kwejwayelekile lobuhle futhi ngokungangabazeki yenza umhlaba ube yindawo engcono ngezimfanelo zayo eziluthandwa nezibalulekile. Xijiu Matured Liquor Ukupakishwa Kotshwala ngumsebenzi owinile uMklomelo Weplatinamu we-A' Design Award ovusa izifiso, ukhuthaza, ujabulisa futhi udale injabulo enkulu.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The packaging for Xijiu Matured Liquor Series fuses cultural exploration and aesthetic innovation. It integrates the symbolic essence of the circle in traditional Chinese culture, reflecting the profound heritage of Xijiu and the high quality of the matured liquor. By combining classical aesthetics with modern tastes, the packaging brims with new life in the modern era while retaining the classic bottle shape of Xijiu. It stands as an artwork rich with cultural heritage and heartfelt emotions.
Izilinganiso Nokupakisha: 150mm*50mm*180mm
Amathegi: Chinese Liquor Packaging, Bottle Shaped like a Drum, Collections in the Palace Museum, Original Illustration, Traditional Chinese Culture
Ubuchwepheshe Bokukhiqiza: - The laser engraved age statements of 15 and 30 years resemble fluttering ribbons, paying homage to the refined tradition of literati enjoying liquor and composing poetry by a winding stream. Their fluid lines connect visual experiences with olfactory senses of rich liquor aroma.
- Inside, the original illustration in a woodcut style combines profound Chinese culture with the landscape along the Chishui River and premium ingredients, reflecting the sophistication and heritage of liquor brewing.
Inselele Yokudweba: The challenge lies in reflecting the symbolism of the circle, and distilling key liquor age details into a design that emotionally resonates with consumers and conveys the uniqueness of the liquor. This design draws on the collections in the Palace Museum, adopts the classic bottle shape of Xijiu, highlights age statements, and features an illustration symbolizing inheritance from ancient times to the present. These elements reflect profound brewing heritage of Xijiu and its progressive spirit.
Ucwaningo: The design team delved into the symbolic meaning of the circle in traditional Chinese culture, and integrated this cultural element with the unique characteristics of Xijiu and its matured liquor. The result is an innovative packaging design that harmonizes classical aesthetics with modern tastes. This ingenious fusion injects a distinctive aesthetic appeal and cultural significance into the product, while also fostering stronger brand identification and loyalty among consumers.
Ugqozi: The bottle shape is inspired by an esteemed piece from the Palace Museum, whose circular form symbolizes completeness and harmony. This cultural imagery is complemented by the motifs favored in traditional culture, such as mountains, rising sun, scrolls, and ribbons, all converging into a visual identity of Chinese culture. This approach presents the classic drum silhouette of Xijiu, which conveys the preciousness of the matured liquor and embodies the wishes for fulfillment in life and career.
Ubude Bephrojekthi: This project started in Chengdu in March, 2024, and it was completed there in May, 2024.
Ukuhamba Kokusebenza: User experience is a top priority. Inspired by a revered relic in the Palace Museum, the cap features a four sided, auspicious shape called Sihe Ruyi in Chinese. This symbolizes the perfect alignment of time, place, craftsmanship, and harmony among people. And the cap opens and closes smoothly for ease of use.
The outer box is designed for portability and easy storage. Its structure simplifies opening and ensure a secure closure, keeping the product intact during transportation and display.
Amalungu Eqembu: Xiaohu Feng
Xian Huo
Lei Wang