The Impression of Feixi Iphosta ngu-Feixi Digital Culture and Media

Umdwebo The Impression of Feixi Iphosta ngu-Feixi Digital Culture and Media ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

InsimbiIgrafikhi· 2024

The Impression of Feixi Iphosta

ngu Feixi Digital Culture and Media

Iklayenti: Feixi Digital Culture and Media

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Igrafikhi

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Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

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Ukuklama

Mayelana ne-The Impression of Feixi Iphosta

Umbono we-Feixi uphosta owenziwe ukwethula ubunikazi be-Feixi County. Izinhlamvu zesi-Shayina ze-Feixi zakha isici esiyinhloko esibonakalayo futhi zidwetshwe ngesitayela sokubhala ngesandla esihlobene ne-calligraphy. Isithunzi (silhouette) sohlamvu lokuqala sikhombisa ukwakhiwa kwesimanje kanye nentuthuko yakamuva, njengamabhuloho, izitimela ezihamba ngesivinini esikhulu kanye nezakhiwo. Isithunzi sohlamvu lesibili sikhombisa izakhiwo zakudala kanye nezindawo zamagugu ezinomlando wezenkolelo namasiko. Ukubhala kwe-calligraphy kudwetshwe ngesandla kwabe sekuhlanganiswa nezithombe ezikhethiwe kusetshenziswa isofthiwe yokuhlela izithombe. Iphosta lilingana ngobude obungama-297 ngobubanzi obungama-210 milimitha.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

The Impression of Feixi Iphosta iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. The Impression of Feixi Iphosta ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. The Impression of Feixi Iphosta iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The Chinese character "Feixi" serves as the central visual element, presented in a bit of artistic calligraphic form. The silhouette of the character "Fei" reflects the influence of modern architecture and iconic developments in Feixi County, while the silhouette of the character "Xi" represents the ancient buildings with historical and cultural imprints. This form of representation evokes a shared impression of the city among both locals and nonlocals, fostering a sense of emotional connection in the community.
Izilinganiso Nokupakisha: 297mmX210mm
Amathegi: Printed, Poster, Feixi, Design, Impactful, Visual
Ubuchwepheshe Bokukhiqiza: Once the creative direction and visual presentation strategy are confirmed, a calligraphic typeface is first created in a hand-drawing form. Representative elements are then selected and transformed into images, which are seamlessly integrated into the font design to ensure a coherent style. Pro image editing software is used to compose the layout, thereby enhancing visual layers and ensuring a smooth reading experience.
Inselele Yokudweba: The biggest challenge encountered in the design phase is to evoke emotional resonance and recognition from both new and long-time residents of Feixi at first glance. The key factor to achieving this lies in selecting the appropriate visual elements. For new residents, modernization and rapid progress are the aspects to highlight; for long-time residents, he deep historical and cultural legacy should be honored and exhibited.
Ucwaningo: Feixi is home to some notable landmarks, including the Jinzhai Road Double A Daqiao Taohua Science and Innovation Valley Industrial Park. Among these, the Jinzhai Road Double A Bridge, a crucial transportation junction, was put into operation on June 2023. What the character “Xi” incorporates is significant historical and cultural sites of the county, such as the Sanhe Ancient Town and the former residence of Liu Ming, the first governor of Taiwan, both rich in history spanning over 2,500 years.
Ugqozi: Feixi County has a time-honored historical and cultural legacy, but economic pressures drove many young individuals to seek employment elsewhere. However, the local economy has been driven to the fast lane in recent years. The introduction and development of industries have not only boosted economic progress, but also brought about drastic changes within the city. The design team aimed to visually document these perceptible urban changes.
Ubude Bephrojekthi: The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and physical platforms, including bus stop ads in Feixi County.
Ukuhamba Kokusebenza: Upon the finalization of the design, the posters are placed on online and physical media platforms for public exposures. The inclusion of typical silhouette patterns, such as bridges, high-speed railways, and buildings, is visually associated with the title "Feixi”. These elements are crucial for effectively conveying information and conferring brand identity to the county.
Amalungu Eqembu: Creative Director: Liu Xinguang
Executive Director: Wei Wei
Designers: Wang Lei, Sun Hong, Xing Luyan, Zhao Chenyu