Umdwebo Kweichow Moutai Sanhua Flying Apsaras Ukupakisha kwe-Baijiu ngu-Ying Song Brand Design Shenzhen Co., Ltd ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2024

Kweichow Moutai Sanhua Flying Apsaras Ukupakisha kwe-Baijiu

ngu Ying Song Brand Design Shenzhen Co., Ltd

Iklayenti: Kweichow Moutai Co.,Ltd.

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

34,951

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#160697

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Kweichow Moutai Sanhua Flying Apsaras Ukupakisha kwe-Baijiu

I-Kweichow Moutai Sanhua Flying Apsaras iwumklamo wokupakisha wophuzo lwesiShayina lwe-baijiu. Umklamo usebenzisa umqondo we-Flying Apsaras othathwe ezindwebeni zodonga zase-Dunhuang, okuyisici esitholakala futhi ophawini lomkhiqizo. Lesi sithombe sipendwe ngesandla ngesitayela sobuciko basendulo baseShayina bezindwebe zodonga futhi sibekwe phezu kwesizinda esiphuzi esikhanyayo, umbala ojwayelekile ezindwebeni zodonga zase-Dunhuang. Ibhokisi livulwa ngasohlangothini lwesokudla, futhi imihlobiso emise okwamafu enezingqimba ezimbili izungeze ibhodlela elingaphakathi. Ibhodlela livulwa ngesivalo sensimbi esiphezulu. Ibhokisi lenziwe ngephepha, kanti ibhodlela lenziwe ngobumba oluvuthisiwe nensimbi.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Kweichow Moutai Sanhua Flying Apsaras Ukupakisha kwe-Baijiu iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Kweichow Moutai Sanhua Flying Apsaras Ukupakisha kwe-Baijiu ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Kweichow Moutai Sanhua Flying Apsaras Ukupakisha kwe-Baijiu iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
Izilinganiso Nokupakisha: A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
Amathegi: Chinese Baijiu packaging, packaging design
Ubuchwepheshe Bokukhiqiza: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Inselele Yokudweba: How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
Ucwaningo: Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
Ugqozi: The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’.

Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals.
Ubude Bephrojekthi: The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
Ukuhamba Kokusebenza: The box is opened from the right side, and the bottle is opened from the top metal cap
Amalungu Eqembu: Creative Director:Shuo Yu, Yingsong Chen
Design: Li Zhang, Yunzhong Bai, longKun Zou,
Wenbing Cheng, Junjuan Wu, Pan Wang
Illustrator: Huandi Li
3D: Wei Hu
Amakhredithi Ezithombe: Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen