Fruit Bar Umsebenzi Oyinhloko: Ukuphakwa Kwesidlo Esincane ngu-Olha Takhtarova

Umdwebo Fruit Bar Umsebenzi Oyinhloko: Ukuphakwa Kwesidlo Esincane ngu-Olha Takhtarova ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

InsimbiUkupakisha· 2024

Fruit Bar Umsebenzi Oyinhloko: Ukuphakwa Kwesidlo Esincane

ngu Olha Takhtarova

Iklayenti: SOTB and D

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukupakisha

15,963

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#160663

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Fruit Bar Umsebenzi Oyinhloko: Ukuphakwa Kwesidlo Esincane

Umbhalo Wencwadi: I-Fruit Bar iwuhlobo lokuphakwa kwezinhlobo zezidlo ezincane zemvelo. Lezi zidlo zenziwa ngezinhlamvu, izithelo kanye nembewu, ngaphandle kwezinto ezingavamile ezingokwemvelo. Uhlobo ngalunye, kufaka phakathi ama-apricot, ama-figs, ama-plum, izithelo ze-dates kanye ne-multifruit, luvezwa kuphakheji elilinganiswa ngamamilimitha angu-140 ngo-130. Imibala eqhakazile egqamile enombala wesibhakabhaka ophuzi, we-orange, oluhlaza, oluphuzi kanye nobomvu ihlukanisa izinhlobo ehlelweni. Izithombe zabalingiswa ezidwetshiwe zimele isithelo ngasinye futhi zibonisa amandla nenjabulo. Kwadalwa uphawu olubonakalayo olukhethekile lomkhiqizo ngamunye ukuze kusekelwe ukuqashelwa okusheshayo futhi kunikeze uphawu lomkhiqizo isithombe esimnene.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Fruit Bar Umsebenzi Oyinhloko: Ukuphakwa Kwesidlo Esincane iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Fruit Bar Umsebenzi Oyinhloko: Ukuphakwa Kwesidlo Esincane ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Fruit Bar Umsebenzi Oyinhloko: Ukuphakwa Kwesidlo Esincane iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
Izilinganiso Nokupakisha: Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
Amathegi: Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
Ubuchwepheshe Bokukhiqiza: The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
Inselele Yokudweba: Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
Ucwaningo: To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
Ugqozi: Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
Ubude Bephrojekthi: Poland. The project began in January 2023 and ended in June 2023
Ukuhamba Kokusebenza: The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.