Xuannao Master Cha Ubunikazi Bomkhiqizo ngu-Chushan Design

Umdwebo Xuannao Master Cha Ubunikazi Bomkhiqizo ngu-Chushan Design ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IsilivaIgrafikhi· 2024

Xuannao Master Cha Ubunikazi Bomkhiqizo

ngu Chushan Design

Iklayenti: Shenzhen Chushan Design Culture Group Co., Ltd.

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Igrafikhi

85,906

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#160263

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Xuannao Master Cha Ubunikazi Bomkhiqizo

I-Xuannao Master Cha ubunikazi bomkhiqizo obudalelwe umkhiqizo wetiye eliqhumayo laseChina. Ilogo ikhombisa iphanda lizilolonga ngeQi Gong yaseChina ngaphansi kohlamvu olusho iQi, olubhalwe ngobuciko bokubhala obukhanyayo obuwolintshi. Isibalo sephanda, esibizwa ngokuthi uDa Qi Xia, sinesimo sobuso esihloniphekile futhi siveza ubuqhawe kanye nomoya ophilayo. Lezi zimfanelo zixhunyaniswa namagwebu asetiyeni. Ubuciko bokubhala kanye nephanda kugxilisa umkhiqizo esikweni saseMpumalanga futhi kwenza lesi siphuzo sijwayeleke kubathengi bendawo. Ilogo ayinaso isilinganiso esimile, ngakho izindlela zayo zokuma kanye nesilinganiso sayo kungaguqulwa ngokuhambisana nokusetshenziswa ngakunye.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Xuannao Master Cha Ubunikazi Bomkhiqizo iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Xuannao Master Cha Ubunikazi Bomkhiqizo ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Xuannao Master Cha Ubunikazi Bomkhiqizo iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
Izilinganiso Nokupakisha: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Amathegi: Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
Ubuchwepheshe Bokukhiqiza: Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
Inselele Yokudweba: The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
Ucwaningo: "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
Ugqozi: To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
Ubude Bephrojekthi: The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
Ukuhamba Kokusebenza: Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
Amalungu Eqembu: Yin Peng
Li Linlin
Liu Xingyu
Amakhredithi Ezithombe: Chushan Design