Ave Natur Umsebenzi Oyinhloko Wokuphakiwe: Ipakheji Yebhokisi Yesiphuzo ngu-Misteli Creative Agency

Umdwebo Ave Natur Umsebenzi Oyinhloko Wokuphakiwe: Ipakheji Yebhokisi Yesiphuzo ngu-Misteli Creative Agency ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2024

Ave Natur Umsebenzi Oyinhloko Wokuphakiwe: Ipakheji Yebhokisi Yesiphuzo

ngu Misteli Creative Agency

Iklayenti: Misteli Creative Agency

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#159247

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Ave Natur Umsebenzi Oyinhloko Wokuphakiwe: Ipakheji Yebhokisi Yesiphuzo

Umbhalo Wencwadi: I-Ave Natur iwuklamo lwepakheji lwezinhlobo zezinto ezifana nobisi ezenziwe nge-oat. Lolu hlu lufaka izinhlobo zeziphuzo ze-oat ezisetshenziselwa ukushiswa (whipping), ukupheka nokusetshenziswa yi-barista, isiphuzo se-oat esinencazelo yeshokoledi kanye nama-smoothie. Amabhulokhi amakhulu ombala kanye namaphethini aseScandinavia aveza umsuka waleli bhrendi eFinland futhi asize abathengi bakwazi ukuhlukanisa umkhiqizo ngamunye. Amabhokisi enziwe ikakhulukazi ngephepha lebhodi elivela emahlathini anesitifiketi futhi angasetshenziswa kabusha. Kusetshenziswa izivalo ezenziwe ngezitshalo, ezakhiwe nge-sugarcane. Kusetshenziswa uhlobo lokuphrintwa i-flexographic. Izilinganiso zepakheji zilitha elilodwa kanye ne-250 millilitres.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Ave Natur Umsebenzi Oyinhloko Wokuphakiwe: Ipakheji Yebhokisi Yesiphuzo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Ave Natur Umsebenzi Oyinhloko Wokuphakiwe: Ipakheji Yebhokisi Yesiphuzo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Ave Natur Umsebenzi Oyinhloko Wokuphakiwe: Ipakheji Yebhokisi Yesiphuzo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: For the packaging design, Misteli creative agency focused on a clean, simple, structured design. Using big colorful blocks and Scandinavian patterns to distinguish Ave-Natur from other brands and communicate the Finnish roots. The brand is positioned as an oat-based dairy product that uncovers and brings the taste of Finland to the world. The oat-based drink is thus a way to share Finland's values, nature, people, and approach to life with the world. Each time customers discover a new product and taste, another part of the Finnish lifestyle is revealed.
Izilinganiso Nokupakisha: 1L Pack size: W 72 mm x D 71 mm x H 188
250ml Pack size: W 60 mm X D 51 mm X H 144 mm
Print Technique: Flexo printing
Amathegi: Packaging design, oat-milk, oat-based dairy, oats, finnish oats, smoothies
Ubuchwepheshe Bokukhiqiza: When looking at materials for the packaging Ave-Natur decide to work with Tetra Pak. Tetra Pak packages have a lower environmental impact than equivalent glass and plastic packaging. It is also recyclable. Their packages are certified by FSC™, which guarantees responsible forest management. The average Tetra Pak® carton is made from 70% paperboard, a renewable material from responsibly managed forests. They also offer plant-based caps made from sugarcane, further increasing the amount of renewable materials.
Inselele Yokudweba: One of the key challenges of this design was creating packaging which clearly communicates the brand identity (Finnish oat-based dairy), connects to the target audience, and communicates all the product specificities (ingredients, nutritional value, etc). From a legal perspective the product specification requirements per country or region can also differ. This made it challenging to create a design which meets all of the requirements.
Ucwaningo: To create the packaging Misteli creative agency conducted in-depth research into the Ave-Natur brand itself, as well as competitors and the target audience. This started with a strong strategy that established the core identity of Ave-Natur as a taste of Finland. Competitor and market research was conducted to establish the designs and trends within the plant-based milk industry. Lastly, Ave-Natur is initially focused on launching in the Asian market. Research was accordingly conducted to understand the lifestyle and purchasing habits of the target audiences. This ensured that the packaging and branding was created specifically for the target audience.
Ugqozi: What inspired Ave-Natur was creating a brand that not only tastes good but also has a positive impact on humans and nature. A product which is healthy to consume and is environmentally conscious. The Ave-Natur products bring the healthy, natural taste of Finland to the rest of the world. Misteli creative agency was inspired by this mission to create a beautiful, powerful visual identity to match this forward-thinking brand. The Ave-Natur product catalogue includes oats for whipping, cooking, barista, chocolate flavoured oat-drink as well as smoothies in various flavours.
Ubude Bephrojekthi: This project began in 2021 with the design of the Ave-Natur packaging. Currently, the products are being launched in stores and being adopted in cafes throughout Asia, particularly in Japan.
Ukuhamba Kokusebenza: What sets Ave-Natur apart is their approach based on our Finnish heritage. That includes their love of nature and desire for innovation. Their production runs on renewable sources, has a low carbon footprint, and involves a minimal amount of water usage. Their packaging is eco-friendly and the natural resources (oats) are produced using nature-friendly farming methods. They rely on decades of experience and the needs of their customers, to constantly improve existing products and create new ones.
Amalungu Eqembu: Designer: Michelle van Heerden
Creative Director: Veronique Misteli
Copywriter: Anne van der Poel
Amakhredithi Ezithombe: Misteli Creative Agency